Atlassian Confluence vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Atlassian Confluence is the stronger AI pick in Knowledge Management: it has a visibility score of 53.4 versus 3.3 for HubSpot, and ranks ahead in 100% of the answers that name both.
Choose Atlassian Confluence if…
- You want the brand AI engines rank higher (53.4 vs 3.3)
- AI answers describe it more positively (42% vs 35% positive)
- You need a self-hosted or on-premises option
- You need SOC 2 or PCI DSS or ISO/IEC 27001 or ISO/IEC 27018 coverage
Choose HubSpot if…
- You need SOC 2 Type II coverage
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Atlassian Confluence | HubSpot |
|---|---|---|
| Visibility score | 53.4% | 3.3% |
| Change vs last week | New | New |
| Rank in Knowledge Management | #2 | #23 |
| Share of voice | 10.9% | 1.4% |
| Mentions this run | 58 | 8 |
| Positive in AI answers | 42% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Atlassian Confluence 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
Atlassian Confluence leads on 3 of 3 engines
Head to head in AI answers
5 engine answers name both brands
| Prompt | Engine | Atlassian Confluence | HubSpot |
|---|---|---|---|
| How do I choose a knowledge management tool for a mid-market team? | Perplexity | #1 | #9 |
| What should a knowledge management tool integrate with? | Perplexity | #2 | #11 |
| Top knowledge management tool options for B2B SaaS companies | ChatGPT | #2 | #11 |
| Official website of the top knowledge management tool vendors | Perplexity | #1 | #15 |
| Where can I sign up for a knowledge management tool? | AI Mode | #2 | #8 |
Features, pricing & fit
| Dimension | Atlassian Confluence | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud (SaaS, hosted by Atlassian) and self-hosted Data Center. Confluence Server reached end of support on 15 February 2024. | Cloud |
| Integrations | — | 2000+ |
| Compliance | SOC 2, SOC 3, PCI DSS, ISO/IEC 27001, ISO/IEC 27018 | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | — | 2006 |
| Headquarters | Sydney, Australia | Cambridge, Massachusetts, United States |
| Employees | 5,000+ | 5,000+ |
| Funding | Grant | Corporate round |
| Best for | — | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Atlassian Confluence
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Atlassian Confluence
- Industry standard for large-scale enterprise documentation and wikis
- Deep integration with Jira and the Atlassian ecosystem
- Strong fit for engineering and technical teams
- Free plan supports up to 10 users
- Savings of up to 17% when billed annually
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Atlassian Confluence vs HubSpot”, https://slateindex.ai/compare/atlassian-confluence-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.