AvomaAI Platform for Note-taking, Scheduling & Coaching
vs
GuruThe Governed Knowledge Layer for Enterprise AI
Comparison · Sales Enablement · weekly run Nov 2
Avoma vs Guru
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Guru is the stronger AI pick in Sales Enablement: it has a visibility score of 0.7 versus 0.4 for Avoma.
Choose Avoma if…
- You need ISO/IEC 42001:2023 or HIPAA (Enterprise plan) coverage
- Per seat pricing suits your budget better than flat tiers
- free view-only and collaborator seats
Choose Guru if…
- You want the brand AI engines rank higher (0.7 vs 0.4)
- AI answers describe it more positively (56% vs 25% positive)
- You need HIPAA or GxP or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
- Flat tiers pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Avoma | Guru |
|---|---|---|
| Visibility score | 0.4% | 0.7% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #39 | #36 |
| Share of voice | 0.2% | 0.3% |
| Mentions this run | 1 | 2 |
| Positive in AI answers | 25% | 56% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Avoma 0pp · Guru 0pp over 0 weekly runs.
Engine by engine
Guru leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AvomaGuru
Head to head in AI answers
0 engine answers name both brands
0Avoma ranked higher
0Guru ranked higher
Features, pricing & fit
| Dimension | Avoma | Guru |
|---|---|---|
| Pricing model | Per seat | Flat tiers |
| Entry price | $19 per seat / mo | Contact sales |
| Free plan | No · 14-day trial | No |
| Deployment | Cloud-hosted on AWS in the USA | AWS-hosted cloud service |
| Integrations | — | 100+ |
| Compliance | SOC 2 Type II, ISO/IEC 42001:2023, GDPR, HIPAA (Enterprise plan) | SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA |
| Support | Self-service knowledge base, Live chat and email support, Customer Success Manager, Shared Slack channel | Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews |
| Founded | 2017 | 2013 |
| Headquarters | Palo Alto, California, US | Philadelphia, Pennsylvania |
| Employees | 51–200 | 51–200 |
| Funding | Series A · $15M raised | Series C · $70M raised |
| Best for | Customer-facing sales, success and marketing teams at startups and scaleups | Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools. |
Plans side by side
Avoma
Startup$19recorder seat/month, billed annually ($29 billed monthly)
Organization$29recorder seat/month, billed annually ($39 billed monthly)
Enterprise$39recorder seat/month, billed annually only
Pros and cons
Themes from the AI answers that mention each brand
Avoma
- free view-only and collaborator seats
- per-seat pricing for recorder seats
Guru
- Verified, trusted company knowledge
- Answers inside everyday tools like Slack, browser and CRM
- Strong user reviews and peer-review ratings
- AI-powered enterprise search
- Sales-led, quote-based pricing rather than transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Avoma vs Guru”, https://slateindex.ai/compare/avoma-vs-guru, data of Nov 2, 2026. Licence: CC BY 4.0.