BrightEdge vs Moz Pro
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 5.4 for BrightEdge, and ranks ahead in 75% of the answers that name both.
Choose BrightEdge if…
- AI answers describe it more positively (33% vs 31% positive)
- You need ISO/IEC 42001:2023 certified or ISO/IEC 27001:2022 or ISO/IEC 27701:2019 or NIST Cybersecurity Framework conformance or EU-U.S. Data Privacy Framework coverage
- Real-time market intent discovery
- Global and local tracking
Choose Moz Pro if…
- You want the brand AI engines rank higher (25.9 vs 5.4)
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightEdge | Moz Pro |
|---|---|---|
| Visibility score | 5.4% | 25.9% |
| Change vs last week | New | New |
| Rank in SEO Tools | #14 | #5 |
| Share of voice | 1.7% | 6.8% |
| Mentions this run | 9 | 35 |
| Positive in AI answers | 33% | 31% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightEdge 0pp · Moz Pro 0pp over 0 weekly runs.
Engine by engine
Moz Pro leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | BrightEdge | Moz Pro |
|---|---|---|---|
| Which SEO Tools vendors do analysts recommend? | ChatGPT | #2 | #7 |
| Which SEO Tools vendors do analysts recommend? | Perplexity | #8 | #5 |
| Official website of the top SEO tool vendors | ChatGPT | #14 | #3 |
| Official website of the top SEO tool vendors | Perplexity | #14 | #3 |
Features, pricing & fit
| Dimension | BrightEdge | Moz Pro |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $49 / mo |
| Free plan | — | Yes |
| Deployment | Cloud SaaS | Cloud-based software as a service |
| Compliance | ISO/IEC 42001:2023 certified, ISO/IEC 27001:2022, ISO/IEC 27701:2019, NIST Cybersecurity Framework conformance, EU-U.S. Data Privacy Framework | — |
| Support | Customer success team of search experts from day one, Team support that walks users through the tools and strategy | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough |
| Founded | 2007 | — |
| Headquarters | Foster City, California, United States | — |
| Employees | 501–1,000 | — |
| Funding | $42.8M Series D led by Insight Venture Partners | Series C · $29M raised |
| Best for | Enterprise and midsize marketing teams that want SEO and AI search visibility managed in one workflow. | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit |
Plans side by side
BrightEdge
Pricing not available.
Moz Pro
Pros and cons
Themes from the AI answers that mention each brand
BrightEdge
- Real-time market intent discovery
- Global and local tracking
- Strong executive visualization dashboards
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightEdge vs Moz Pro”, https://slateindex.ai/compare/brightedge-vs-moz-pro, data of Nov 2, 2026. Licence: CC BY 4.0.