Clay vs Gmail
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Gmail is the stronger AI pick in Sales Engagement: it has a visibility score of 6.8 versus 2.9 for Clay, and ranks ahead in 100% of the answers that name both.
Choose Clay if…
- You need SOC 2 Type II or GDPR or CCPA coverage
Choose Gmail if…
- You want the brand AI engines rank higher (6.8 vs 2.9)
- You need ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Works well for Gmail-based and Google Workspace teams
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Gmail |
|---|---|---|
| Visibility score | 2.9% | 6.8% |
| Change vs last week | down−1.5% | down−0.4% |
| Rank in Sales Engagement | #25 | #15 |
| Share of voice | 1.2% | 2.1% |
| Mentions this run | 9 | 14 |
| Positive in AI answers | 33% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Gmail −0.5pp over 1 weekly runs.
Engine by engine
Gmail leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Clay | Gmail |
|---|---|---|---|
| What should a sales engagement platform integrate with? | ChatGPT | #9 | #5 |
| Most affordable sales engagement platform that is still reliable | Perplexity | #9 | #6 |
| Is there a free sales engagement platform for small teams? | Perplexity | #7 | #4 |
Features, pricing & fit
| Dimension | Clay | Gmail |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2, SOC 3 |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | 24/7 support |
| Founded | 2017 | — |
| Headquarters | New York City, NY, United States | Mountain View, California |
| Employees | 1,001–5,000 | 5,000+ |
| Funding | Series B Expansion | — |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | — |
Plans side by side
Clay
Gmail
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Gmail
- Works well for Gmail-based and Google Workspace teams
- Integrates Gmail and Outlook with calendars for sending, tracking and booking
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Gmail”, https://slateindex.ai/compare/clay-vs-gmail, data of Nov 3, 2026. Licence: CC BY 4.0.