Clay vs Gong
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Gong is the stronger AI pick in Sales Engagement: it has a visibility score of 5.6 versus 2.9 for Clay, and ranks ahead in 50% of the answers that name both.
Choose Clay if…
- You need SOC 2 Type II or ISO 27001 or GDPR or CCPA coverage
Choose Gong if…
- You want the brand AI engines rank higher (5.6 vs 2.9)
- AI answers describe it more positively (39% vs 33% positive)
- You need SOC 2 Type 2 or ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO/IEC 42001 or PCI DSS or CSA STAR Registry or EU-U.S. Data Privacy Framework coverage
- Strong conversation intelligence for call capture and analysis
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Gong |
|---|---|---|
| Visibility score | 2.9% | 5.6% |
| Change vs last week | down−1.5% | down−0.6% |
| Rank in Sales Engagement | #25 | #19 |
| Share of voice | 1.2% | 2% |
| Mentions this run | 9 | 13 |
| Positive in AI answers | 33% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Gong −0.6000000000000005pp over 1 weekly runs.
Engine by engine
Gong leads on 2 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Clay | Gong |
|---|---|---|---|
| What should a sales engagement platform integrate with? | ChatGPT | #9 | #12 |
| Best sales engagement platform with AI features | ChatGPT | #11 | #6 |
Features, pricing & fit
| Dimension | Clay | Gong |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Integrations | — | 300+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type 2, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO/IEC 42001, PCI DSS, CSA STAR Registry, EU-U.S. Data Privacy Framework |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | — |
| Founded | 2017 | 2015 |
| Headquarters | New York City, NY, United States | San Francisco, California |
| Employees | 1,001–5,000 | 1,001–5,000 |
| Funding | Series B Expansion | Series E · $584M raised |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Sales, revenue and enablement teams at enterprises, including high-performing revenue teams in every industry |
Plans side by side
Clay
Gong
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Gong
- Strong conversation intelligence for call capture and analysis
- Useful coaching insights from sales calls
- Deal inspection and revenue insights
- Seen as an industry heavyweight and critical enablement infrastructure
- Less suited than dedicated tools for sequencing alone
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Gong”, https://slateindex.ai/compare/clay-vs-gong, data of Nov 3, 2026. Licence: CC BY 4.0.