Clay vs Pipedrive
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pipedrive is the stronger AI pick in Sales Engagement: it has a visibility score of 3.9 versus 2.9 for Clay, and ranks ahead in 100% of the answers that name both.
Choose Clay if…
- You need SOC 2 Type II or ISO 27001 or CCPA coverage
Choose Pipedrive if…
- You want the brand AI engines rank higher (3.9 vs 2.9)
- AI answers describe it more positively (44% vs 33% positive)
- You need ISO/IEC 27001:2022 or ISO/IEC 27701 or SOC 2 Type 2 or SOC 3 or EU-US DPF coverage
- Visual sales pipeline management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Pipedrive |
|---|---|---|
| Visibility score | 2.9% | 3.9% |
| Change vs last week | down−1.5% | no change0% |
| Rank in Sales Engagement | #25 | #20 |
| Share of voice | 1.2% | 1.3% |
| Mentions this run | 9 | 8 |
| Positive in AI answers | 33% | 44% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Pipedrive 0pp over 1 weekly runs.
Engine by engine
Pipedrive leads on 2 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Clay | Pipedrive |
|---|---|---|---|
| What should a sales engagement platform integrate with? | ChatGPT | #9 | #4 |
Features, pricing & fit
| Dimension | Clay | Pipedrive |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $167 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud (SaaS) |
| Integrations | — | 500+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | ISO/IEC 27001:2022, ISO/IEC 27701, SOC 2 Type 2, SOC 3, GDPR, EU-US DPF |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | Knowledge Base, Academy, Contact sales |
| Founded | 2017 | 2010 |
| Headquarters | New York City, NY, United States | New York City, NY, United States |
| Employees | 1,001–5,000 | 1,001–5,000 |
| Funding | Series B Expansion | Majority buyout (Vista Equity Partners) |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Small and medium-sized sales teams wanting an easy-to-use, visual pipeline CRM |
Plans side by side
Clay
Pipedrive
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Clay
Profile in progress.
Pipedrive
- Visual sales pipeline management
- Easy to use with quick setup
- Built specifically for sales teams
- Free trial with no credit card required
- Annual billing savings and clear pricing
- May lack governance, service, and advanced reporting
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Pipedrive”, https://slateindex.ai/compare/clay-vs-pipedrive, data of Nov 3, 2026. Licence: CC BY 4.0.