ClayBuild systems to grow revenue
vs
WoodpeckerCold email and LinkedIn outreach with high deliverability
Comparison · Sales Engagement · weekly run Nov 3
Clay vs Woodpecker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Woodpecker is the stronger AI pick in Sales Engagement: it has a visibility score of 3.6 versus 2.9 for Clay.
Choose Clay if…
- You want a free plan to start
- AI answers describe it more positively (33% vs 0% positive)
- You need SOC 2 Type II or ISO 27001 or GDPR or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Woodpecker if…
- You want the brand AI engines rank higher (3.6 vs 2.9)
- You need GDPR 100% compliant (vendor claim) or CCPA 100% compliant (vendor claim) or ISO certified storage or CASA certified: tier 2 coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Clay | Woodpecker |
|---|---|---|
| Visibility score | 2.9% | 3.6% |
| Change vs last week | down−1.5% | up+2.1% |
| Rank in Sales Engagement | #25 | #21 |
| Share of voice | 1.2% | 0.6% |
| Mentions this run | 9 | 4 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Clay −1.5000000000000004pp · Woodpecker +2.1pp over 1 weekly runs.
Engine by engine
Woodpecker leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ClayWoodpecker
Head to head in AI answers
0 engine answers name both brands
0Clay ranked higher
0Woodpecker ranked higher
Features, pricing & fit
| Dimension | Clay | Woodpecker |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $167 / mo | Contact sales |
| Free plan | Yes | No · 14-day trial |
| Deployment | — | SaaS |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | GDPR 100% compliant (vendor claim), CCPA 100% compliant (vendor claim), ISO certified storage, CASA certified: tier 2 |
| Support | Priority support queue on Growth plan, Dedicated Slack channel on Enterprise plan, Dedicated growth strategist on Enterprise plan | Chat in the bottom right corner of the app, Book a call, Answers to questions within hours |
| Founded | 2017 | 2015 |
| Headquarters | New York City, NY, United States | Wroclaw, Poland |
| Employees | 1,001–5,000 | 51–200 |
| Funding | Series B Expansion | Pre-seed agreement with Xevin Lab (amount not stated) · $0M raised |
| Best for | GTM engineers and revenue teams that build their own prospecting, enrichment and outbound workflows. | Businesses that do outbound, including B2B sales teams, SaaS businesses and marketing or lead generation agencies |
Plans side by side
Clay
Free$0month
Launch$167month (starting price as shown; monthly from $185 per FAQ)
Growth$446month (starting price as shown; monthly from $495 per FAQ)
EnterpriseCustomcustom, annual commitment
Woodpecker
EmailCustommonth
MultichannelCustommonth
LinkedInCustommonth
ScaleCustomcustom
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Clay vs Woodpecker”, https://slateindex.ai/compare/clay-vs-woodpecker, data of Nov 3, 2026. Licence: CC BY 4.0.