Fathom Analytics vs Glassbox
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 4.4 for Glassbox, and ranks ahead in 100% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 4.4)
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
Choose Glassbox if…
- AI answers describe it more positively (83% vs 50% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27701 or ISO 42001 or CSA STAR Level 1 coverage
- You prefer a larger, established vendor (201–500 employees)
- Strong enterprise performer blending quantitative analytics with qualitative context
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Glassbox |
|---|---|---|
| Visibility score | 14.6% | 4.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #17 |
| Share of voice | 4% | 1.2% |
| Mentions this run | 20 | 6 |
| Positive in AI answers | 50% | 83% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Glassbox 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Fathom Analytics | Glassbox |
|---|---|---|---|
| Which Web Analytics vendors do analysts recommend? | Perplexity | #9 | #11 |
Features, pricing & fit
| Dimension | Fathom Analytics | Glassbox |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | $15 / mo | — |
| Free plan | No · 7-day trial | — |
| Deployment | Hosted software-as-a-service | Single-tenant cloud on AWS or Microsoft Azure, and multi-tenant cloud. |
| Compliance | GDPR, CCPA, ePrivacy, PECR | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27701, ISO 42001, CSA STAR Level 1 |
| Support | Email support, Help centre | — |
| Founded | 2018 | 2010 |
| Headquarters | Victoria, British Columbia, Canada | London, United Kingdom |
| Employees | 1–10 | 201–500 |
| Funding | Bootstrapped | Minority investment from Poalim Equity · $70M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Highly regulated enterprises, such as financial services organisations, that need digital experience analytics with security and compliance. |
Plans side by side
Fathom Analytics
Glassbox
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Glassbox
- Strong enterprise performer blending quantitative analytics with qualitative context
- Analysts frequently recommend it for combining event data with session replays
- Exceptionally high user ratings, around 4.8 to 4.9 out of 5 on G2
- Deep customer journey mapping and session playback
- Highest review rating among established web analytics tools
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Glassbox”, https://slateindex.ai/compare/fathom-analytics-vs-glassbox, data of Nov 2, 2026. Licence: CC BY 4.0.