Fathom AnalyticsAnalytics without the cookies.
vs
MixpanelProduct intelligence platform for the AI era
Comparison · Web Analytics · weekly run Nov 2
Fathom Analytics vs Mixpanel
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Mixpanel is the stronger AI pick in Web Analytics: it has a visibility score of 29.8 versus 14.6 for Fathom Analytics, and ranks ahead in 60% of the answers that name both.
Choose Fathom Analytics if…
- You need GDPR or CCPA or ePrivacy or PECR coverage
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
Choose Mixpanel if…
- You want the brand AI engines rank higher (29.8 vs 14.6)
- You want a free plan to start
- AI answers describe it more positively (51% vs 50% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Mixpanel |
|---|---|---|
| Visibility score | 14.6% | 29.8% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #5 |
| Share of voice | 4% | 8.6% |
| Mentions this run | 20 | 42 |
| Positive in AI answers | 50% | 51% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Mixpanel 0pp over 0 weekly runs.
Engine by engine
Mixpanel leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Fathom AnalyticsMixpanel
Head to head in AI answers
10 engine answers name both brands
4Fathom Analytics ranked higher
6Mixpanel ranked higher
| Prompt | Engine | Fathom Analytics | Mixpanel |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | ChatGPT | #11 | #5 |
| Compare the leading Web Analytics platforms | Perplexity | #10 | #5 |
| Alternatives to the most popular web analytics tool | Perplexity | #4 | #7 |
| Which Web Analytics vendors do analysts recommend? | Perplexity | #9 | #6 |
| How much does a web analytics tool cost per month? | ChatGPT | #5 | #8 |
| What is the typical pricing model for Web Analytics software? | AI Mode | #5 | #3 |
| Which Web Analytics tools offer annual discounts? | AI Mode | #1 | #5 |
| Which Web Analytics tools offer annual discounts? | Perplexity | #2 | #5 |
| Official website of the top web analytics tool vendors | ChatGPT | #12 | #5 |
| Where can I sign up for a web analytics tool? | AI Mode | #4 | #3 |
Features, pricing & fit
| Dimension | Fathom Analytics | Mixpanel |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $15 / mo | Contact sales |
| Free plan | No · 7-day trial | Yes |
| Deployment | Hosted software-as-a-service | Cloud |
| Compliance | GDPR, CCPA, ePrivacy, PECR | SOC 2 Type II, ISO 27001, ISO 27701 |
| Support | Email support, Help centre | Docs and tutorials, Community, Dedicated success team on Enterprise |
| Founded | 2018 | 2009 |
| Headquarters | Victoria, British Columbia, Canada | San Francisco, CA |
| Employees | 1–10 | 201–500 |
| Funding | Bootstrapped | Series C · $277M raised |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering |
Plans side by side
Fathom Analytics
100,000 pageviews$15month
200,000 pageviews$25month
500,000 pageviews$45month
1,000,000 pageviews$60month
2,000,000 pageviews$100month
5,000,000 pageviews$140month
10,000,000 pageviews$200month
15,000,000 pageviews$290month
20,000,000 pageviews$380month
25,000,000 pageviews$470month
CustomCustommonth
Mixpanel
Free$0month
Growth$0month, starts at; usage-based on event volume
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Mixpanel
- Fast setup and clean, intuitive interface
- Event-based behavioral and product analytics
- Strong funnel and retention reporting
- Transparent, self-serve, usage-based pricing
- Free tier and low-cost paid plans
- Steep enterprise pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Mixpanel”, https://slateindex.ai/compare/fathom-analytics-vs-mixpanel, data of Nov 2, 2026. Licence: CC BY 4.0.