Fathom Analytics vs Mouseflow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Fathom Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 14.6 versus 0.3 for Mouseflow, and ranks ahead in 100% of the answers that name both.
Choose Fathom Analytics if…
- You want the brand AI engines rank higher (14.6 vs 0.3)
- You want a lower entry price ($15 vs $25)
- AI answers describe it more positively (50% vs 0% positive)
- You need ePrivacy or PECR coverage
Choose Mouseflow if…
- You want a free plan to start
- You need LGPD or ISO 27001 or SOC 2 Type II or PCI DSS or HIPAA (US data center) or EU-US DPF coverage
- You prefer a larger, established vendor (51–200 employees)
- Flat tiers pricing suits your budget better than usage-based
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Fathom Analytics | Mouseflow |
|---|---|---|
| Visibility score | 14.6% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #8 | #38 |
| Share of voice | 4% | 0.2% |
| Mentions this run | 20 | 1 |
| Positive in AI answers | 50% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Fathom Analytics 0pp · Mouseflow 0pp over 0 weekly runs.
Engine by engine
Fathom Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Fathom Analytics | Mouseflow |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #12 | #17 |
Features, pricing & fit
| Dimension | Fathom Analytics | Mouseflow |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | $15 / mo | Free; paid from $25 / mo |
| Free plan | No · 7-day trial | Yes |
| Deployment | Hosted software-as-a-service | A small JavaScript snippet added before the closing body tag of a website |
| Integrations | — | 42+ |
| Compliance | GDPR, CCPA, ePrivacy, PECR | GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II, PCI DSS, HIPAA (US data center), EU-US DPF |
| Support | Email support, Help centre | In-app chat, Live chat and email support, Personalized onboarding and training for enterprise customers, Dedicated customer success manager on higher plans |
| Founded | 2018 | 2009 |
| Headquarters | Victoria, British Columbia, Canada | Copenhagen, Denmark |
| Employees | 1–10 | 51–200 |
| Funding | Bootstrapped | Seed |
| Best for | European companies and agencies that want website analytics without cookies or personal data collection. | Marketing, CRO, eCommerce, UX and analytics teams that need to see why website visitors drop off |
Plans side by side
Fathom Analytics
Mouseflow
Pros and cons
Themes from the AI answers that mention each brand
Fathom Analytics
- privacy-focused, cookie-free analytics
- simple dashboard and simple metrics
- fast and reliable
- predictable flat-rate pricing based on pageviews
- lightweight tool suited to small sites
Mouseflow
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Fathom Analytics vs Mouseflow”, https://slateindex.ai/compare/fathom-analytics-vs-mouseflow, data of Nov 2, 2026. Licence: CC BY 4.0.