folkThe AI CRM for your entire sales motion
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · CRM · weekly run Nov 3
folk vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ServiceNow is the stronger AI pick in CRM: it has a visibility score of 1.3 versus 0.6 for folk.
Choose folk if…
- AI answers describe it more positively (50% vs 36% positive)
- You need SOC 2 or GDPR coverage
- potential cost savings when compared with other CRMs
Choose ServiceNow if…
- You want the brand AI engines rank higher (1.3 vs 0.6)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or SOC 2 Type II or FedRAMP High P-ATO coverage
- You prefer a larger, established vendor (5,000+ employees)
- Dominant enterprise leader in IT service management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | folk | ServiceNow |
|---|---|---|
| Visibility score | 0.6% | 1.3% |
| Change vs last week | down−0.9% | down−0.8% |
| Rank in CRM | #37 | #28 |
| Share of voice | 0.4% | 0.7% |
| Mentions this run | 2 | 3 |
| Positive in AI answers | 50% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
folk −0.9pp · ServiceNow −0.7pp over 1 weekly runs.
Engine by engine
ServiceNow leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
folkServiceNow
Head to head in AI answers
0 engine answers name both brands
0folk ranked higher
0ServiceNow ranked higher
Features, pricing & fit
| Dimension | folk | ServiceNow |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $24 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud | Cloud |
| Integrations | 5000+ | — |
| Compliance | SOC 2, GDPR | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Support | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager | — |
| Founded | 2020 | 2004 |
| Headquarters | France | Santa Clara, CA |
| Employees | 11–50 | 5,000+ |
| Funding | Seed | IPO |
| Best for | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM | — |
Plans side by side
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
ServiceNow
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
folk
- potential cost savings when compared with other CRMs
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “folk vs ServiceNow”, https://slateindex.ai/compare/folk-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.