folkThe AI CRM for your entire sales motion
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · CRM · weekly run Nov 3
folk vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 0.6 for folk, and ranks ahead in 100% of the answers that name both.
Choose folk if…
- You need more native integrations (5000+ vs 2000+)
- AI answers describe it more positively (50% vs 35% positive)
- You need SOC 2 or GDPR coverage
- potential cost savings when compared with other CRMs
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 0.6)
- You want a free plan to start
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | folk | HubSpot |
|---|---|---|
| Visibility score | 0.6% | 67.6% |
| Change vs last week | down−0.9% | down−1.8% |
| Rank in CRM | #37 | #1 |
| Share of voice | 0.4% | 14.2% |
| Mentions this run | 2 | 65 |
| Positive in AI answers | 50% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
folk −0.9pp · HubSpot −1.9000000000000057pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
folkHubSpot
Head to head in AI answers
2 engine answers name both brands
0folk ranked higher
2HubSpot ranked higher
| Prompt | Engine | folk | HubSpot |
|---|---|---|---|
| Top CRM options for B2B SaaS companies | Perplexity | #9 | #1 |
| Which CRM tools offer annual discounts? | Perplexity | #12 | #4 |
Features, pricing & fit
| Dimension | folk | HubSpot |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | $24 per seat / mo | Free; paid from $7 per seat / mo |
| Free plan | No · 14-day trial | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud | Cloud |
| Integrations | 5000+ | 2000+ |
| Compliance | SOC 2, GDPR | SOC 2 Type II, SOC 3 |
| Support | Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager | Phone |
| Founded | 2020 | 2006 |
| Headquarters | France | Cambridge, Massachusetts, United States |
| Employees | 11–50 | 5,000+ |
| Funding | Seed | Corporate round |
| Best for | Small sales teams, agencies and founders who prospect through LinkedIn and email and want a simple CRM | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
folk
Standard$24member/month, billed yearly ($30 billed monthly)
Premium$48member/month, billed yearly ($60 billed monthly)
Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
folk
- potential cost savings when compared with other CRMs
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “folk vs HubSpot”, https://slateindex.ai/compare/folk-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.