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SlateIndex

folk

The AI CRM for your entire sales motion

CRMFrance11–50 employeesFounded 2020

#37 of 39 in CRM5,000 customers (per folk.app)50% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
0.6%
down−0.9% vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run

  • folk ranks #37 of 39 in CRM with an AI visibility score of 0.6 (SlateIndex, Nov 3, 2026).
  • folk's visibility fell 0.9 points since the previous weekly run.
  • folk is most visible on Perplexity (1.9) and least on Google AI Mode (0).
  • AI engines name folk in 2 of the 30 CRM buyer prompts SlateIndex tracks.
  • b2bsaastools.com is the source AI engines cite most in answers about folk, with 2 citations.

About

Company details for folk

folk is a cloud CRM for sales teams that combines contact and company records, pipeline management, email campaigns and sequences, and contact enrichment. It syncs email, calendar and WhatsApp conversations and includes AI assistants for research, follow-ups, recaps and workflows. The folkX Chrome extension captures contacts from LinkedIn, Sales Navigator, Instagram, X and other sites, and the product also offers phone call recording. It ranks #37 of 39 in CRM on SlateIndex and has a visibility score of 0.6 in the latest weekly run.

Founded in 2020 and headquartered in France, the company employs 11–50 people. Its differentiator: built-in waterfall enrichment and the folkX extension for capturing contacts from LinkedIn and social sites into the CRM.

Website
folk.app
Categories
CRM
Company size
11–50 employees
Headquarters
France
Founded
2020
Company type
Private, venture-backed
Funding
Seed
Customers
5,000 · per folk.app
Pricing
$24 per seat / mo · per seat
Free trial
14-day free trial
Deployment
Cloud
Platforms
Web, Chrome extension, iOS, Android
Integrations
5000+ native
Compliance
SOC 2, GDPR
Support
Migration service, Priority support, 1:1 onboarding sessions, Dedicated account manager
LinkedIn · linkedin.com/company/folkhq/X · x.com/FolkHQYouTube · youtube.com/channel/UCs3bswOUZvkouum7Rdx4i5w

Read from linkedin.com, folk.app, marketintelligencetools.com, bestguide.com, techcrunch.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
0.6%
across CRM answers, weighted by position
ChatGPT0%
AI Mode0%
Perplexity1.9%
Change
down−0.9%
vs last week’s run
Category rank
#37 of 39
in CRM
Mentions
2
in this week’s run
Share of voice
0.4%
of AI mentions in CRM

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now0.6%
30-day changedown−0.9pp
High · low1.5% · 0.6%
Rank#26 → #37
0%25%50%75%100%Nov 2Nov 3folk 1%

folk lost 0.9 points over 1 weekly run in CRM. HubSpot leads the category at 67.6%.

Media

Website and product screenshots for folk

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name folk

All prompts

Which CRM tools offer annual discounts?

Perplexity · run of Nov 3

Products & features

What folk sells

folk CRM

CRM for contacts, companies, deals and pipeline management with email campaigns and sequences.

folkX

Chrome extension that captures and enriches contacts from LinkedIn, Sales Navigator, Gmail, WhatsApp, Instagram, X and more.

Contact enrichment

Waterfall enrichment across 7 providers to find emails and phone numbers, plus a research assistant for company briefs.

folk assistants

AI assistants for research, workflows, follow-ups and meeting recaps, plus AI magic fields.

Call recording

Record, review and summarize phone conversations from your own number inside folk.

Strengths engines cite

  • potential cost savings when compared with other CRMs

Target market & buyers

Small and mid-sized businesses and sales teams

Funding & recent developments

Funding

RoundYearAmount
Seed2021$3M
Latest known roundTotal raised
Seed—

Recent developments

  1. Jul 2026ProductMobile apps for iOS and Android launched

    folk launched native mobile apps for iOS and Android.

  2. Dec 2025ProductRecap Assistant introduced

    folk introduced a Recap Assistant.

  3. Nov 2025ProductDashboards upgraded and Allo integration

    folk upgraded its dashboards and added an Allo integration.

  4. Oct 2025PartnershipKrispCall integration

    folk added an integration with KrispCall.

  5. Sep 2025PartnershipSalesforge integration launched

    folk launched an integration with Salesforge for email and LinkedIn sequences.

Competitive landscape

How folk compares with its top three alternatives

All alternatives

folk most often appears alongside HubSpot, Zoho, Pipedrive in AI answers.

vsfolk vs HubSpot0.6% vs 73.1% visibility · HubSpot leadsFull comparison vsfolk vs Zoho0.6% vs 44.8% visibility · Zoho leadsFull comparison vsfolk vs Pipedrive0.6% vs 34.2% visibility · Pipedrive leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
folk0.6%0.4%down−0.9%$24 / seat / mo
HubSpot73.1%13.1%NewFree plan
Zoho44.8%12.5%up+5.4%Pricing not available
Pipedrive34.2%9.4%up+2.7%Pricing not available
Attio8.9%2.8%no change0%Free plan

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 50% · Neutral 50% · Mixed 0% of 2 engine answers that mention folk

Praised for

  • potential cost savings when compared with other CRMs

Criticised for

    Pricing

    Per seat pricing

    Full pricing
    Standard$24member/month, billed yearly ($30 billed monthly)
    Premium$48member/month, billed yearly ($60 billed monthly)
    Enterprise$80member/month, billed yearly, starting price ($100 billed monthly)

    Cite as: SlateIndex, “folk AI visibility profile”, https://slateindex.ai/brand/folk, data of Nov 3, 2026. Licence: CC BY 4.0.