Frase vs KWFinder

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

KWFinder is the stronger AI pick in SEO Tools: it has a visibility score of 9.6 versus 2.5 for Frase, and ranks ahead in 100% of the answers that name both.

Choose Frase if…

AI answers describe it more positively (75% vs 20% positive)
You need SOC 2 Type II attested or GDPR compliant coverage
Budget-friendly pricing
Affordable AI SEO tool

Choose KWFinder if…

You want the brand AI engines rank higher (9.6 vs 2.5)
Beginner-friendly, clean, user-friendly interface
Affordable pricing and good value
Annual plan discounts and savings

AI visibility side by side

Latest weekly run · Nov 2

Metric	Frase	KWFinder
Visibility score	2.5%	9.6%
Change vs last week	New	New
Rank in SEO Tools	#20	#10
Share of voice	0.8%	2.6%
Mentions this run	4	14
Positive in AI answers	75%	20%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Frase 0pp · KWFinder 0pp over 0 weekly runs.

Engine by engine

KWFinder leads on 3 of 3 engines

ChatGPT

1.7%

9.3%

AI Mode

2.6%

3.3%

Perplexity

3.1%

16.1%

FraseKWFinder

Head to head in AI answers

1 engine answers name both brands

0Frase ranked higher

1KWFinder ranked higher

Prompt	Engine	Frase	KWFinder
Which SEO Tools tools offer annual discounts?	Perplexity	#7	#6

Features, pricing & fit

Dimension	Frase	KWFinder
Pricing model	Flat tiers	—
Entry price	$39 / mo	—
Free plan	No · 7-day trial	—
Deployment	SaaS	—
Compliance	SOC 2 Type II attested, GDPR compliant	—
Support	Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise	Customer support team with SEO expertise
Founded	—	2014
Headquarters	—	Bratislava, Slovakia
Employees	—	11–50
Funding	Series A	—
Best for	In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines.	Business owners, marketers, bloggers, SEO professionals and agencies who want easy-to-use SEO tools