Frase alternatives: top competitors compared
Named alongside Frase
SemrushBest forFreelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.100% of Frase answersSurferBest forMarketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search.100% of Frase answersAhrefsBest forFreelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams.75% of Frase answersScreaming FrogBest forTechnical SEOs and SEO agencies who audit websites for technical SEO issues75% of Frase answers
Data from SlateIndex weekly runs
Frase has a visibility score of 2.5 in SEO Tools, #20 of 58. AI answers that name Frase most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Semrush | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Free; paid from $139 / mo | 64.3% | Built on what the vendor calls the world's most powerful traffic, visibility and market dataset, with 29 billion keywords and 43 trillion backlinks. |
| Surfer | Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search. | $49 / mo | 12% | Combines AI visibility tracking across Google and AI answer engines with content optimization in one workflow. |
| Ahrefs | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | Free; paid from $29 / mo | 56% | It is the only AI marketing platform built on Ahrefs' proprietary web index. |
| Screaming Frog | Technical SEOs and SEO agencies who audit websites for technical SEO issues | — | 17.4% | Free desktop crawler, with a paid licence removing the 500 URL limit |
Alternative 1
Semrush vs Frase →Semrush
Semrush suits freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams..
Quick facts
- Free; paid from $139 / mo · flat tiers
- Free plan available
- 64.3% visibility score · #1 in SEO Tools
Key features
- Semrush One — Unified SEO and AI search platform that bundles SEO and AI visibility tools.
- SEO Toolkit — Keyword research, backlink analysis, rank tracking and technical site audits.
- AI Visibility — Tracks prompt-level brand visibility in AI answers and AI market share against competitors.
- Traffic and Market — Traffic analysis for any website, market trends and competitor benchmarking.
Semrush vs Frase
| Dimension | Semrush | Frase |
|---|---|---|
| Visibility score | 64.3% | 2.5% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $139 / mo | $39 / mo |
| Free plan | Yes | No |
| Trial | Free plan available | 7-day free trial |
Pros
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
Cons
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Alternative 2
Surfer vs Frase →Surfer
Surfer suits marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search..
Quick facts
- $49 / mo · flat tiers
- 12% visibility score · #8 in SEO Tools
Key features
- AI Tracker — Tracks brand visibility, mention gaps and brand sentiment across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini.
- Content Editor — Live optimization guidelines for writing and refreshing content, scored by Content Score.
- AI Writing Assistant (Surfy) — AI writing assistant used within the content workflow, with an AI detector and humanizer.
- Topical Map — Plans content clusters intended to build topical authority.
Surfer vs Frase
| Dimension | Surfer | Frase |
|---|---|---|
| Visibility score | 12% | 2.5% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $49 / mo | $39 / mo |
| Free plan | No | No |
| Trial | — | 7-day free trial |
Pros
- Content optimization focus
- Strong AI search visibility
- High ratings on G2 and Capterra
- Scalable optimization for content teams
Cons
- Limited backlink research
- Fewer reviews than Semrush
Alternative 3
Ahrefs vs Frase →Ahrefs
Ahrefs suits freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams..
Quick facts
- Free; paid from $29 / mo · flat tiers
- Free plan available
- 56% visibility score · #2 in SEO Tools
Key features
- Site Explorer — Backlink and organic traffic research for any domain.
- Keywords Explorer — Keyword research and search intent data.
- Site Audit — Website health checks and technical SEO issue detection.
- Rank Tracker — Tracks keyword rankings in search results.
Ahrefs vs Frase
| Dimension | Ahrefs | Frase |
|---|---|---|
| Visibility score | 56% | 2.5% |
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $29 / mo | $39 / mo |
| Free plan | Yes | No |
| Trial | Free plan available | 7-day free trial |
Pros
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
Cons
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Alternative 4
Screaming Frog vs Frase →Screaming Frog
Screaming Frog suits technical SEOs and SEO agencies who audit websites for technical SEO issues.
Quick facts
- Pricing not available
- 17.4% visibility score · #7 in SEO Tools
Key features
- SEO Spider — Desktop website crawler that audits technical SEO issues such as broken links, errors, redirects, page titles, meta data and duplicate content.
- Log File Analyser — Desktop tool that uploads raw server log files, verifies bots and shows how search engines crawl a site.
Screaming Frog vs Frase
| Dimension | Screaming Frog | Frase |
|---|---|---|
| Visibility score | 17.4% | 2.5% |
| Pricing model | — | Flat tiers |
| Entry price | — | $39 / mo |
| Free plan | — | No |
| Trial | — | 7-day free trial |
Pros
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Frase | Flat tiers | $39 / mo |
| Semrush | Flat tiers | Free; paid from $139 / mo |
| Surfer | Flat tiers | $49 / mo |
| Ahrefs | Flat tiers | Free; paid from $29 / mo |
| Screaming Frog | — | — |
More alternatives
Ranked by how often AI answers name them alongside Frase in the latest weekly run.