Ahrefs vs Frase

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 2.5 for Frase, and ranks ahead in 100% of the answers that name both.

Choose Ahrefs if…

You want the brand AI engines rank higher (56 vs 2.5)
You want a free plan to start
You need ISO 27001 coverage
Strong backlink analysis and index

Choose Frase if…

AI answers describe it more positively (75% vs 49% positive)
You need SOC 2 Type II attested or GDPR compliant coverage
Budget-friendly pricing
Affordable AI SEO tool

AI visibility side by side

Latest weekly run · Nov 2

Metric	Ahrefs	Frase
Visibility score	56%	2.5%
Change vs last week	New	New
Rank in SEO Tools	#2	#20
Share of voice	12%	0.8%
Mentions this run	61	4
Positive in AI answers	49%	75%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Ahrefs 0pp · Frase 0pp over 0 weekly runs.

Engine by engine

Ahrefs leads on 3 of 3 engines

ChatGPT

67.2%

1.7%

AI Mode

62%

2.6%

Perplexity

38.9%

3.1%

AhrefsFrase

Head to head in AI answers

3 engine answers name both brands

3Ahrefs ranked higher

0Frase ranked higher

Prompt	Engine	Ahrefs	Frase
Best SEO tool with AI features	ChatGPT	#2	#5
Best SEO tool with AI features	Perplexity	#2	#4
Which SEO Tools tools offer annual discounts?	Perplexity	#2	#7

Features, pricing & fit

Dimension	Ahrefs	Frase
Pricing model	Flat tiers	Flat tiers
Entry price	Free; paid from $29 / mo	$39 / mo
Free plan	Yes	No · 7-day trial
Deployment	SaaS	SaaS
Compliance	ISO 27001	SOC 2 Type II attested, GDPR compliant
Support	Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials	Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise
Founded	2010	—
Headquarters	Singapore	—
Employees	51–200	—
Funding	Bootstrapped	Series A
Best for	Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams.	In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines.