FraseRank on Google. Get cited by AI.
vs
SurferBe The Answer in Google – Everywhere Buyers Search.
Comparison · SEO Tools · weekly run Nov 2
Frase vs Surfer
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 2.5 for Frase, and ranks ahead in 100% of the answers that name both.
Choose Frase if…
- You want a lower entry price ($39 vs $49)
- AI answers describe it more positively (75% vs 43% positive)
- You need SOC 2 Type II attested or GDPR compliant coverage
- Budget-friendly pricing
Choose Surfer if…
- You want the brand AI engines rank higher (12 vs 2.5)
- Content optimization focus
- Strong AI search visibility
- High ratings on G2 and Capterra
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Frase | Surfer |
|---|---|---|
| Visibility score | 2.5% | 12% |
| Change vs last week | New | New |
| Rank in SEO Tools | #20 | #8 |
| Share of voice | 0.8% | 4.4% |
| Mentions this run | 4 | 23 |
| Positive in AI answers | 75% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Frase 0pp · Surfer 0pp over 0 weekly runs.
Engine by engine
Surfer leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FraseSurfer
Head to head in AI answers
4 engine answers name both brands
0Frase ranked higher
4Surfer ranked higher
| Prompt | Engine | Frase | Surfer |
|---|---|---|---|
| Best SEO tool with AI features | ChatGPT | #5 | #3 |
| Best SEO tool with AI features | AI Mode | #3 | #2 |
| Best SEO tool with AI features | Perplexity | #4 | #3 |
| Which SEO Tools tools offer annual discounts? | Perplexity | #7 | #5 |
Features, pricing & fit
| Dimension | Frase | Surfer |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $39 / mo | $49 / mo |
| Free plan | No · 7-day trial | No |
| Deployment | SaaS | — |
| Compliance | SOC 2 Type II attested, GDPR compliant | — |
| Support | Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise | Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding |
| Headquarters | — | Wrocław, Poland |
| Employees | — | 51–200 |
| Funding | Series A | — |
| Best for | In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines. | Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search. |
Plans side by side
Frase
Starter$39month, billed yearly ($49 monthly)
Professional$103month, billed yearly ($129 monthly)
Scale$239month, billed yearly ($299 monthly)
EnterpriseCustomcustom
Surfer
AI Search Analytics$82month, billed yearly
Discovery$49month, billed yearly
Standard$99month, billed yearly
Pro$182month, billed yearly
Peace of Mind$299month, billed yearly
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Frase
- Budget-friendly pricing
- Affordable AI SEO tool
Surfer
- Content optimization focus
- Strong AI search visibility
- High ratings on G2 and Capterra
- Scalable optimization for content teams
- Limited backlink research
- Fewer reviews than Semrush
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Frase vs Surfer”, https://slateindex.ai/compare/frase-vs-surfer, data of Nov 2, 2026. Licence: CC BY 4.0.