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SlateIndex
FraseRank on Google. Get cited by AI.
vs
SurferBe The Answer in Google – Everywhere Buyers Search.
Comparison · SEO Tools · weekly run Nov 2

Frase vs Surfer

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 2.5 for Frase, and ranks ahead in 100% of the answers that name both.

Choose Frase if…

  • You want a lower entry price ($39 vs $49)
  • AI answers describe it more positively (75% vs 43% positive)
  • You need SOC 2 Type II attested or GDPR compliant coverage
  • Budget-friendly pricing

Choose Surfer if…

  • You want the brand AI engines rank higher (12 vs 2.5)
  • Content optimization focus
  • Strong AI search visibility
  • High ratings on G2 and Capterra

AI visibility side by side

Latest weekly run · Nov 2

Metric Frase Surfer
Visibility score2.5%12%
Change vs last weekNewNew
Rank in SEO Tools#20#8
Share of voice0.8%4.4%
Mentions this run423
Positive in AI answers75%43%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Frase 3%

Frase 0pp · Surfer 0pp over 0 weekly runs.

Engine by engine

Surfer leads on 3 of 3 engines

ChatGPT
1.7%
11.1%
AI Mode
2.6%
9.4%
Perplexity
3.1%
15.6%
FraseSurfer

Head to head in AI answers

4 engine answers name both brands

0Frase ranked higher
4Surfer ranked higher

Features, pricing & fit

DimensionFraseSurfer
Pricing modelFlat tiersFlat tiers
Entry price$39 / mo$49 / mo
Free planNo · 7-day trialNo
DeploymentSaaS—
ComplianceSOC 2 Type II attested, GDPR compliant—
SupportDedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on EnterpriseCustomer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding
Headquarters—Wrocław, Poland
Employees—51–200
FundingSeries A—
Best forIn-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines.Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search.

Plans side by side

Frase

Starter$39month, billed yearly ($49 monthly)
Professional$103month, billed yearly ($129 monthly)
Scale$239month, billed yearly ($299 monthly)
EnterpriseCustomcustom
Frase pricing

Surfer

AI Search Analytics$82month, billed yearly
Discovery$49month, billed yearly
Standard$99month, billed yearly
Pro$182month, billed yearly
Peace of Mind$299month, billed yearly
EnterpriseCustomcustom
Surfer pricing

Pros and cons

Themes from the AI answers that mention each brand

Frase

  • Budget-friendly pricing
  • Affordable AI SEO tool

    Surfer

    • Content optimization focus
    • Strong AI search visibility
    • High ratings on G2 and Capterra
    • Scalable optimization for content teams
    • Limited backlink research
    • Fewer reviews than Semrush

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Frase vs Surfer”, https://slateindex.ai/compare/frase-vs-surfer, data of Nov 2, 2026. Licence: CC BY 4.0.