Skip to content
SlateIndex
Visibility score
2.5%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Frase ranks #20 of 58 in SEO Tools with an AI visibility score of 2.5 (SlateIndex, Nov 2, 2026).
  • Frase is most visible on Perplexity (3.1) and least on ChatGPT (1.7).
  • AI engines name Frase in 2 of the 30 SEO Tools buyer prompts SlateIndex tracks.
  • albato.com is the source AI engines cite most in answers about Frase, with 2 citations.

About

Company details for Frase

Frase is an SEO and GEO platform for content teams. It audits a site page by page, tracks whether ChatGPT, Perplexity, Claude, Gemini and Google AI name a brand, and drafts content and fixes in the brand's voice for the team to approve. Approved content publishes to WordPress, Webflow, Sanity, Wix or FraseCMS. It ranks #20 of 58 in SEO Tools on SlateIndex and has a visibility score of 2.5 in the latest weekly run.

Its differentiator: an agent that drafts and fixes content for approval, with Content Guard watching published pages and proposing fixes when rankings slip.

Website
frase.io
Categories
SEO Tools
Company type
Division of Copysmith AI
Funding
Series A
Pricing
$39 / mo · flat tiers
Free trial
7-day free trial
Deployment
SaaS
Languages
100 supported
Compliance
SOC 2 Type II attested, GDPR compliant
Support
Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise

Read from frase.io, g2.com, twitter.com, linkedin.com, bulkbase.ai, leadiq.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
2.5%
across SEO Tools answers, weighted by position
ChatGPT1.7%
AI Mode2.6%
Perplexity3.1%
Change
New
vs last week’s run
Category rank
#20 of 58
in SEO Tools
Mentions
4
in this week’s run
Share of voice
0.8%
of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now2.5%
30-day change—
High · low2.5% · 2.5%
Rank#20
0%25%50%75%100%Nov 2Frase 3%

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

Media

Website and product screenshots for Frase

All media

AI mentions & citations

Recent answers that name Frase

All prompts

Products & features

What Frase sells

Frase Agent

Built-in AI content agent that researches topics, drafts content in your brand voice, and waits for your approval before anything ships.

Site Audit

Audits your site page by page, scores each page for search and AI readiness, and ranks the fixes by impact.

AI Visibility

Tracks whether ChatGPT, Perplexity, Claude, Gemini and Google AI name your pages or a competitor instead.

Content Guard

Watches Google rankings and traffic on published pages and drafts fixes for your approval when a page slips.

Frase Answers

A widget on your site that captures the questions visitors ask, so you can turn them into content.

FraseCMS

Hosted, agent-ready CMS included with every plan, with paid Basic and Pro add-ons for your own domain and more traffic.

MCP server and CLI

Runs research, content creation, audits and publishing from Claude, Cursor or a terminal.

Strengths engines cite

  • Budget-friendly pricing
  • Affordable AI SEO tool

Target market & buyers

Content marketers, SEO teams, agencies and enterprises.

Notable customers include Shopify, Atlassian, Oracle, GitLab, Thomson Reuters.

IndustryPrimary use case
Digital agenciesScaling content output and cutting outline creation time for client work.
Healthcare, physical therapyIncreasing content output and publishing more pages.
SaaS, survey platformsSaving content production hours and improving search performance.

Funding & recent developments

Funding

RoundYearAmount
Seed2018$1M
Merger with Copyrytr (Copysmith)2022—
Series A2023—
Latest known roundTotal raised
Series A—

Recent developments

  1. Jul 2026ProductMCP server connects to Claude Code and Cursor

    Post covering how to connect Frase's MCP server to Claude Code or Cursor.

  2. Feb 2026ProductIntroduced the AI Agent-driven platform

    Introductory post announcing the new AI Agent-driven content platform.

  3. Jan 2026ProductFrase relaunched as a rebuilt platform

    Relaunch that treats AI visibility on par with search, according to the vendor's blog.

Competitive landscape

How Frase compares with its top three alternatives

All alternatives

Frase most often appears alongside Semrush, Surfer, Ahrefs in AI answers.

BrandVisibilityShare of voicevs last weekStarting price
Frase2.5%0.8%New$39 / mo
Semrush64.3%12.3%NewFree plan
Surfer12%4.4%New$49 / mo
Ahrefs56%12%NewFree plan
Screaming Frog17.4%6.4%NewPricing not available

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 75% · Neutral 25% · Mixed 0% of 4 engine answers that mention Frase

Praised for

  • Budget-friendly pricing
  • Affordable AI SEO tool

Criticised for

    Pricing

    Flat tiers pricing

    Full pricing
    Starter$39month, billed yearly ($49 monthly)
    Professional$103month, billed yearly ($129 monthly)
    Scale$239month, billed yearly ($299 monthly)
    EnterpriseCustomcustom

    Cite as: SlateIndex, “Frase AI visibility profile”, https://slateindex.ai/brand/frase, data of Nov 2, 2026. Licence: CC BY 4.0.