Frase
NewRank on Google. Get cited by AI.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Frase ranks #20 of 58 in SEO Tools with an AI visibility score of 2.5 (SlateIndex, Nov 2, 2026).
- Frase is most visible on Perplexity (3.1) and least on ChatGPT (1.7).
- AI engines name Frase in 2 of the 30 SEO Tools buyer prompts SlateIndex tracks.
- albato.com is the source AI engines cite most in answers about Frase, with 2 citations.
About
Company details for Frase
Frase is an SEO and GEO platform for content teams. It audits a site page by page, tracks whether ChatGPT, Perplexity, Claude, Gemini and Google AI name a brand, and drafts content and fixes in the brand's voice for the team to approve. Approved content publishes to WordPress, Webflow, Sanity, Wix or FraseCMS. It ranks #20 of 58 in SEO Tools on SlateIndex and has a visibility score of 2.5 in the latest weekly run.
Its differentiator: an agent that drafts and fixes content for approval, with Content Guard watching published pages and proposing fixes when rankings slip.
- Website
- frase.io
- Categories
- SEO Tools
- Company type
- Division of Copysmith AI
- Funding
- Series A
- Pricing
- $39 / mo · flat tiers
- Free trial
- 7-day free trial
- Deployment
- SaaS
- Languages
- 100 supported
- Compliance
- SOC 2 Type II attested, GDPR compliant
- Support
- Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise
Read from frase.io, g2.com, twitter.com, linkedin.com, bulkbase.ai, leadiq.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.
Media
Website and product screenshots for Frase
AI mentions & citations
Recent answers that name Frase
Best SEO tool with AI features
Best Budget-Friendly Alternative: Frase
Best SEO tool with AI features
Best SEO tool with AI features
For affordable AI SEO: Frase.
Which SEO Tools tools offer annual discounts?
Frase: Starter plan costs $39/month when billed yearly versus $49 month-to-month.
Products & features
What Frase sells
Frase Agent
Built-in AI content agent that researches topics, drafts content in your brand voice, and waits for your approval before anything ships.
Site Audit
Audits your site page by page, scores each page for search and AI readiness, and ranks the fixes by impact.
AI Visibility
Tracks whether ChatGPT, Perplexity, Claude, Gemini and Google AI name your pages or a competitor instead.
Content Guard
Watches Google rankings and traffic on published pages and drafts fixes for your approval when a page slips.
Frase Answers
A widget on your site that captures the questions visitors ask, so you can turn them into content.
FraseCMS
Hosted, agent-ready CMS included with every plan, with paid Basic and Pro add-ons for your own domain and more traffic.
MCP server and CLI
Runs research, content creation, audits and publishing from Claude, Cursor or a terminal.
Strengths engines cite
- Budget-friendly pricing
- Affordable AI SEO tool
Target market & buyers
Content marketers, SEO teams, agencies and enterprises.
Notable customers include Shopify, Atlassian, Oracle, GitLab, Thomson Reuters.
| Industry | Primary use case |
|---|---|
| Digital agencies | Scaling content output and cutting outline creation time for client work. |
| Healthcare, physical therapy | Increasing content output and publishing more pages. |
| SaaS, survey platforms | Saving content production hours and improving search performance. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2018 | $1M |
| Merger with Copyrytr (Copysmith) | 2022 | — |
| Series A | 2023 | — |
| Latest known round | Total raised |
|---|---|
| Series A | — |
Recent developments
- Jul 2026ProductMCP server connects to Claude Code and Cursor
Post covering how to connect Frase's MCP server to Claude Code or Cursor.
- Feb 2026ProductIntroduced the AI Agent-driven platform
Introductory post announcing the new AI Agent-driven content platform.
- Jan 2026ProductFrase relaunched as a rebuilt platform
Relaunch that treats AI visibility on par with search, according to the vendor's blog.
Competitive landscape
How Frase compares with its top three alternatives
Frase most often appears alongside Semrush, Surfer, Ahrefs in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Frase | 2.5% | 0.8% | New | $39 / mo |
| Semrush | 64.3% | 12.3% | New | Free plan |
| Surfer | 12% | 4.4% | New | $49 / mo |
| Ahrefs | 56% | 12% | New | Free plan |
| Screaming Frog | 17.4% | 6.4% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 75% · Neutral 25% · Mixed 0% of 4 engine answers that mention Frase
Praised for
- Budget-friendly pricing
- Affordable AI SEO tool
Criticised for
Pricing
Flat tiers pricing
Cite as: SlateIndex, “Frase AI visibility profile”, https://slateindex.ai/brand/frase, data of Nov 2, 2026. Licence: CC BY 4.0.