Frase vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 2.5 for Frase, and ranks ahead in 100% of the answers that name both.

Choose Frase if…

You want a lower entry price ($39 vs $139)
AI answers describe it more positively (75% vs 49% positive)
You need SOC 2 Type II attested or GDPR compliant coverage
Budget-friendly pricing

Choose Semrush if…

You want the brand AI engines rank higher (64.3 vs 2.5)
You want a free plan to start
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Frase	Semrush
Visibility score	2.5%	64.3%
Change vs last week	New	New
Rank in SEO Tools	#20	#1
Share of voice	0.8%	12.3%
Mentions this run	4	63
Positive in AI answers	75%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Frase 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Semrush leads on 3 of 3 engines

ChatGPT

1.7%

77%

AI Mode

2.6%

64.3%

Perplexity

3.1%

51.7%

FraseSemrush

Head to head in AI answers

4 engine answers name both brands

0Frase ranked higher

4Semrush ranked higher

Prompt	Engine	Frase	Semrush
Best SEO tool with AI features	ChatGPT	#5	#1
Best SEO tool with AI features	AI Mode	#3	#1
Best SEO tool with AI features	Perplexity	#4	#1
Which SEO Tools tools offer annual discounts?	Perplexity	#7	#1

Features, pricing & fit

Dimension	Frase	Semrush
Pricing model	Flat tiers	Flat tiers
Entry price	$39 / mo	Free; paid from $139 / mo
Free plan	No · 7-day trial	Yes
Deployment	SaaS	—
Compliance	SOC 2 Type II attested, GDPR compliant	—
Support	Dedicated support on the FraseCMS Pro plan, Dedicated account manager and SLA on Enterprise	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	—	2008
Headquarters	—	Boston, MA
Employees	—	1,001–5,000
Funding	Series A	IPO
Best for	In-house content teams, SEO teams and agencies that need to rank on Google and be cited by AI search engines.	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.