FullStory vs Google Looker Studio
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Web Analytics: it has a visibility score of 4.6 versus 1.4 for Google Looker Studio, and ranks ahead in 100% of the answers that name both.
Choose FullStory if…
- You want the brand AI engines rank higher (4.6 vs 1.4)
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- session replay and UX friction analysis
- combines quantitative and qualitative data
Choose Google Looker Studio if…
- AI answers describe it more positively (65% vs 19% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27701 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free, user-friendly data visualization tool
AI visibility side by side
Latest weekly run · Nov 2
| Metric | FullStory | Google Looker Studio |
|---|---|---|
| Visibility score | 4.6% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #16 | #28 |
| Share of voice | 1.8% | 0.4% |
| Mentions this run | 10 | 2 |
| Positive in AI answers | 19% | 65% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory 0pp · Google Looker Studio 0pp over 0 weekly runs.
Engine by engine
FullStory leads on 2 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | FullStory | Google Looker Studio |
|---|---|---|---|
| What should a web analytics tool integrate with? | ChatGPT | #6 | #9 |
Features, pricing & fit
| Dimension | FullStory | Google Looker Studio |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Browser-based, no installation needed |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27701 |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | — |
| Founded | 2014 | 2016 |
| Headquarters | Atlanta, GA, United States | Mountain View, California |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C (one source: $32M led by Stripes) | — |
| Best for | Product, UX, and growth teams | — |
Plans side by side
Google Looker Studio
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Google Looker Studio
- Free, user-friendly data visualization tool
- Free core version with transparent low-cost Pro tier
- Good for marketing teams and small businesses
- Strong integration with Google Analytics, Google Ads, Sheets and BigQuery
- Simple, free, cloud-based dashboards with no maintenance
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “FullStory vs Google Looker Studio”, https://slateindex.ai/compare/fullstory-vs-google-looker-studio, data of Nov 2, 2026. Licence: CC BY 4.0.