FullStoryIntelligent digital experiences. Powered by human context.
vs
HockeyStackThe Command Center for B2B Revenue Teams.
Comparison · Web Analytics · weekly run Nov 2
FullStory vs HockeyStack
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Web Analytics: it has a visibility score of 4.6 versus 2.1 for HockeyStack.
Choose FullStory if…
- You want the brand AI engines rank higher (4.6 vs 2.1)
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- You prefer a larger, established vendor (501–1,000 employees)
- session replay and UX friction analysis
Choose HockeyStack if…
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
AI visibility side by side
Latest weekly run · Nov 2
| Metric | FullStory | HockeyStack |
|---|---|---|
| Visibility score | 4.6% | 2.1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #16 | #25 |
| Share of voice | 1.8% | 0.6% |
| Mentions this run | 10 | 3 |
| Positive in AI answers | 19% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory 0pp · HockeyStack 0pp over 0 weekly runs.
Engine by engine
FullStory leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
FullStoryHockeyStack
Head to head in AI answers
0 engine answers name both brands
0FullStory ranked higher
0HockeyStack ranked higher
Features, pricing & fit
| Dimension | FullStory | HockeyStack |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | — |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | Hands-on support from the customer success team |
| Founded | 2014 | 2021 |
| Headquarters | Atlanta, GA, United States | San Francisco, California, United States |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C (one source: $32M led by Stripes) | Round announced April 2026 · $50M raised |
| Best for | Product, UX, and growth teams | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data |
Plans side by side
HockeyStack
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “FullStory vs HockeyStack”, https://slateindex.ai/compare/fullstory-vs-hockeystack, data of Nov 2, 2026. Licence: CC BY 4.0.