FullStoryIntelligent digital experiences. Powered by human context.
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Web Analytics · weekly run Nov 2
FullStory vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Web Analytics: it has a visibility score of 4.6 versus 1.4 for Looker.
Choose FullStory if…
- You want the brand AI engines rank higher (4.6 vs 1.4)
- You need SOC 2 Type II or SOC 3 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- session replay and UX friction analysis
- combines quantitative and qualitative data
Choose Looker if…
- AI answers describe it more positively (30% vs 19% positive)
- You need SOC 2 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
AI visibility side by side
Latest weekly run · Nov 2
| Metric | FullStory | Looker |
|---|---|---|
| Visibility score | 4.6% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #16 | #30 |
| Share of voice | 1.8% | 0.4% |
| Mentions this run | 10 | 2 |
| Positive in AI answers | 19% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
FullStory leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FullStoryLooker
Head to head in AI answers
0 engine answers name both brands
0FullStory ranked higher
0Looker ranked higher
Features, pricing & fit
| Dimension | FullStory | Looker |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Google Cloud |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | — |
| Founded | 2014 | — |
| Headquarters | Atlanta, GA, United States | — |
| Employees | 501–1,000 | — |
| Funding | Series C (one source: $32M led by Stripes) | Series E · $280M raised |
| Best for | Product, UX, and growth teams | — |
Plans side by side
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “FullStory vs Looker”, https://slateindex.ai/compare/fullstory-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.