FullStory vs OpenPanel
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Product Analytics: it has a visibility score of 9.1 versus 0.6 for OpenPanel, and ranks ahead in 50% of the answers that name both.
Choose FullStory if…
- You want the brand AI engines rank higher (9.1 vs 0.6)
- You want a free plan to start
- You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- Flat tiers pricing suits your budget better than usage-based
Choose OpenPanel if…
- You need a self-hosted or on-premises option
- You need GDPR compliant coverage
- Usage-based pricing suits your budget better than flat tiers
- privacy-focused deployments
AI visibility side by side
Latest weekly run · Nov 3
| Metric | FullStory | OpenPanel |
|---|---|---|
| Visibility score | 9.1% | 0.6% |
| Change vs last week | up+0.1% | New |
| Rank in Product Analytics | #9 | #25 |
| Share of voice | 3.8% | 0.4% |
| Mentions this run | 19 | 2 |
| Positive in AI answers | 19% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory +0.1999999999999993pp · OpenPanel +0.6pp over 1 weekly runs.
Engine by engine
FullStory leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | FullStory | OpenPanel |
|---|---|---|---|
| Alternatives to the most popular product analytics tool | ChatGPT | #9 | #8 |
| Alternatives to the most popular product analytics tool | Perplexity | #6 | #12 |
Features, pricing & fit
| Dimension | FullStory | OpenPanel |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Contact sales | $2.5 / mo |
| Free plan | Yes | No · 30-day trial |
| Deployment | — | Cloud (EU-hosted) or self-hosted with Docker Compose |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | GDPR compliant |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | Email hello@openpanel.dev, Discord community chat, Public feedback board |
| Founded | 2014 | 2023 |
| Headquarters | Atlanta, GA, United States | Stockholm, Sweden |
| Employees | 501–1,000 | — |
| Funding | Series C (one source: $32M led by Stripes) | — |
| Best for | Product, UX, and growth teams | Teams that want web and product analytics in one tool, hosted in the EU or on their own servers |
Plans side by side
OpenPanel
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
OpenPanel
- privacy-focused deployments
- self-hosted deployments
- open-source infrastructure
- lightweight analytics
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “FullStory vs OpenPanel”, https://slateindex.ai/compare/fullstory-vs-openpanel, data of Nov 3, 2026. Licence: CC BY 4.0.