FullStoryIntelligent digital experiences. Powered by human context.

SmartlookQualitative analytics for websites and mobile apps with visitor recordings, heatmaps, event tracking, and funnels.

Comparison · Product Analytics · weekly run Nov 3

FullStory vs Smartlook

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

FullStory is the stronger AI pick in Product Analytics: it has a visibility score of 9.1 versus 0 for Smartlook.

You want the brand AI engines rank higher (9.1 vs 0)
AI answers describe it more positively (19% vs 0% positive)
You need SOC 2 Type II or SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
session replay and UX friction analysis

No clear advantage in the published data.

Latest weekly run · Nov 3

The stronger value in each row is marked with a ✓.

Weekly runs over the last 60 days

FullStory +0.1999999999999993pp · Smartlook 0pp over 1 weekly runs.

FullStory leads on 3 of 3 engines

ChatGPT

7.8%

AI Mode

5.4%

Perplexity

14.1%

FullStorySmartlook

0 engine answers name both brands

0FullStory ranked higher

0Smartlook ranked higher

Dimension	FullStory	Smartlook
Pricing model	Flat tiers	—
Entry price	Contact sales	—
Free plan	Yes	—
Deployment	—	Cloud
Compliance	SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001	—
Support	Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance	Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation
Founded	2014	—
Headquarters	Atlanta, GA, United States	—
Employees	501–1,000	—
Funding	Series C (one source: $32M led by Stripes)	Series A · $4M raised
Best for	Product, UX, and growth teams	Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams.