FullStoryIntelligent digital experiences. Powered by human context.
vs
ZohoCloud software suite for businesses
Comparison · Web Analytics · weekly run Nov 2
FullStory vs Zoho
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
FullStory is the stronger AI pick in Web Analytics: it has a visibility score of 4.6 versus 2.8 for Zoho.
Choose FullStory if…
- You want the brand AI engines rank higher (4.6 vs 2.8)
- You need SOC 3 or ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 42001 coverage
- session replay and UX friction analysis
- combines quantitative and qualitative data
Choose Zoho if…
- AI answers describe it more positively (50% vs 19% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Strong value for money and low cost
AI visibility side by side
Latest weekly run · Nov 2
| Metric | FullStory | Zoho |
|---|---|---|
| Visibility score | 4.6% | 2.8% |
| Change vs last week | New | New |
| Rank in Web Analytics | #16 | #21 |
| Share of voice | 1.8% | 0.5% |
| Mentions this run | 10 | 3 |
| Positive in AI answers | 19% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FullStory 0pp · Zoho 0pp over 0 weekly runs.
Engine by engine
FullStory leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FullStoryZoho
Head to head in AI answers
0 engine answers name both brands
0FullStory ranked higher
0Zoho ranked higher
Features, pricing & fit
| Dimension | FullStory | Zoho |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | Cloud (SaaS) |
| Compliance | SOC 2 Type II, SOC 3, ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 42001 | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, SOC 2 Type II |
| Support | Onboarding with Fullstory specialists, Professional services: Insights+ consulting and Data+ configuration, Advantage Subscription expert guidance | — |
| Founded | 2014 | 1996 |
| Headquarters | Atlanta, GA, United States | Chennai, Tamil Nadu, India |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C (one source: $32M led by Stripes) | Bootstrapped |
| Best for | Product, UX, and growth teams | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR |
Plans side by side
Zoho
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
FullStory
- session replay and UX friction analysis
- combines quantitative and qualitative data
- digital experience intelligence and qualitative debugging
- frequently recommended by analysts and industry lists
- useful heatmaps and session recordings
Zoho
- Strong value for money and low cost
- Free tier for small teams
- Broad functionality and integrated app ecosystem
- Good customization options
- Scales well as businesses grow
- Less premium user experience
- Pricing varies dramatically across products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “FullStory vs Zoho”, https://slateindex.ai/compare/fullstory-vs-zoho, data of Nov 2, 2026. Licence: CC BY 4.0.