Google Analytics vs Moz Pro
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 21.5 for Google Analytics, and ranks ahead in 60% of the answers that name both.
Choose Google Analytics if…
- You need ISO 27001 coverage
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
Choose Moz Pro if…
- You want the brand AI engines rank higher (25.9 vs 21.5)
- AI answers describe it more positively (31% vs 26% positive)
- structured educational resources
- industry-standard metrics like Domain Authority
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Analytics | Moz Pro |
|---|---|---|
| Visibility score | 21.5% | 25.9% |
| Change vs last week | New | New |
| Rank in SEO Tools | #6 | #5 |
| Share of voice | 5.1% | 6.8% |
| Mentions this run | 27 | 35 |
| Positive in AI answers | 26% | 31% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Analytics 0pp · Moz Pro 0pp over 0 weekly runs.
Engine by engine
Moz Pro leads on 2 of 3 engines
Head to head in AI answers
10 engine answers name both brands
| Prompt | Engine | Google Analytics | Moz Pro |
|---|---|---|---|
| What is an SEO tool and when does a company need one? | ChatGPT | #6 | #5 |
| How do I choose an SEO tool for a mid-market team? | AI Mode | #1 | #7 |
| What features matter most in an SEO tool? | ChatGPT | #2 | #5 |
| How long does it take to roll out an SEO tool? | ChatGPT | #1 | #5 |
| What should an SEO tool integrate with? | ChatGPT | #2 | #6 |
| What are the best SEO Tools tools in 2026? | ChatGPT | #12 | #7 |
| What are the best SEO Tools tools in 2026? | Perplexity | #13 | #8 |
| Compare the leading SEO Tools platforms | Perplexity | #11 | #4 |
| Which SEO Tools vendors do analysts recommend? | AI Mode | #8 | #4 |
| Official website of the top SEO tool vendors | Perplexity | #5 | #3 |
Features, pricing & fit
| Dimension | Google Analytics | Moz Pro |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $49 / mo |
| Free plan | — | Yes |
| Deployment | — | Cloud-based software as a service |
| Compliance | ISO 27001 | — |
| Support | — | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough |
| Founded | 2005 | — |
| Headquarters | Mountain View, California | — |
| Employees | 5,000+ | — |
| Funding | — | Series C · $29M raised |
| Best for | — | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit |
Plans side by side
Google Analytics
Pricing not available.
Moz Pro
Pros and cons
Themes from the AI answers that mention each brand
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Analytics vs Moz Pro”, https://slateindex.ai/compare/google-analytics-vs-moz-pro, data of Nov 2, 2026. Licence: CC BY 4.0.