Gorgias vs Zapier
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Gorgias is the stronger AI pick in Live Chat & AI Support: it has a visibility score of 5.3 versus 4.3 for Zapier, and ranks ahead in 100% of the answers that name both.
Choose Gorgias if…
- You want the brand AI engines rank higher (5.3 vs 4.3)
- You need HIPAA coverage
- Best for Shopify and ecommerce support
- Handles orders, refunds, and subscriptions for agents
Choose Zapier if…
- You need more native integrations (9000+ vs 300+)
- AI answers describe it more positively (29% vs 28% positive)
- You need SOC 3 or GDPR or CCPA coverage
- You prefer a larger, established vendor (501–1,000 employees)
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Gorgias | Zapier |
|---|---|---|
| Visibility score | 5.3% | 4.3% |
| Change vs last week | down−0.6% | New |
| Rank in Live Chat & AI Support | #13 | #15 |
| Share of voice | 1.7% | 1.5% |
| Mentions this run | 9 | 8 |
| Positive in AI answers | 28% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Gorgias −0.6000000000000005pp · Zapier +4.3pp over 1 weekly runs.
Engine by engine
Gorgias leads on 2 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Gorgias | Zapier |
|---|---|---|---|
| Best live chat tool with AI features | Perplexity | #4 | #8 |
Features, pricing & fit
| Dimension | Gorgias | Zapier |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $19.99 / mo |
| Free plan | — | Yes |
| Deployment | — | Multi-tenant cloud |
| Integrations | 300+ | 9000+ |
| Compliance | SOC 2 Type II, HIPAA | SOC 2 Type II, SOC 3, GDPR, CCPA |
| Support | — | Email support, Live chat on Professional plans from the 2,000 task tier, Priority support on Team and Enterprise, Technical Account Manager on set thresholds or as an add-on |
| Founded | 2015 | 2011 |
| Headquarters | San Francisco, CA, United States | San Francisco, CA |
| Employees | 201–500 | 501–1,000 |
| Funding | Series C · $100M raised | Equity crowdfunding |
| Best for | Shopify ecommerce brands, from growing independent shops to large brands, that want support and AI automation in one platform | Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps. |
Plans side by side
Gorgias
Pricing not available.
Zapier
Pros and cons
Themes from the AI answers that mention each brand
Gorgias
- Best for Shopify and ecommerce support
- Handles orders, refunds, and subscriptions for agents
- Strong on ecommerce support questions like shipping and returns
- Named among strongest all-around help desk options
- Ticket-volume pricing without per-seat charges
Zapier
- Easy to use and integrates with thousands of apps
- Powerful AI agent and workflow automation
- Strong user ratings on G2 and Capterra
- Widely adopted general integration and workflow tool
- Free tier with no time limit or credit card needed
- Free plans have limited monthly activities
- Not a standalone marketing automation platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Gorgias vs Zapier”, https://slateindex.ai/compare/gorgias-vs-zapier, data of Nov 3, 2026. Licence: CC BY 4.0.