Gorgias vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Help Desk: it has a visibility score of 26.5 versus 4.7 for Gorgias, and ranks ahead in 67% of the answers that name both.
Choose Gorgias if…
- You need HIPAA coverage
- Best for Shopify and ecommerce support
- Handles orders, refunds, and subscriptions for agents
- Strong on ecommerce support questions like shipping and returns
Choose HubSpot if…
- You want the brand AI engines rank higher (26.5 vs 4.7)
- You need more native integrations (2000+ vs 300+)
- AI answers describe it more positively (35% vs 28% positive)
- You need SOC 3 coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Gorgias | HubSpot |
|---|---|---|
| Visibility score | 4.7% | 26.5% |
| Change vs last week | no change0% | up+1.9% |
| Rank in Help Desk | #12 | #6 |
| Share of voice | 2.1% | 7.2% |
| Mentions this run | 11 | 36 |
| Positive in AI answers | 28% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Gorgias 0pp · HubSpot +1.8000000000000007pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
9 engine answers name both brands
| Prompt | Engine | Gorgias | HubSpot |
|---|---|---|---|
| Best help desk platform for startups | Perplexity | #6 | #8 |
| Compare the leading Help Desk platforms | AI Mode | #5 | #4 |
| Compare the leading Help Desk platforms | Perplexity | #10 | #7 |
| Alternatives to the most popular help desk platform | ChatGPT | #8 | #6 |
| Alternatives to the most popular help desk platform | Perplexity | #8 | #6 |
| How much does a help desk platform cost per month? | AI Mode | #4 | #3 |
| What is the typical pricing model for Help Desk software? | AI Mode | #4 | #5 |
| Official website of the top help desk platform vendors | ChatGPT | #6 | #7 |
| Official website of the top help desk platform vendors | Perplexity | #13 | #8 |
Features, pricing & fit
| Dimension | Gorgias | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | — | Cloud |
| Integrations | 300+ | 2000+ |
| Compliance | SOC 2 Type II, HIPAA | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | 2015 | 2006 |
| Headquarters | San Francisco, CA, United States | Cambridge, Massachusetts, United States |
| Employees | 201–500 | 5,000+ |
| Funding | Series C · $100M raised | Corporate round |
| Best for | Shopify ecommerce brands, from growing independent shops to large brands, that want support and AI automation in one platform | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Gorgias
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Gorgias
- Best for Shopify and ecommerce support
- Handles orders, refunds, and subscriptions for agents
- Strong on ecommerce support questions like shipping and returns
- Named among strongest all-around help desk options
- Ticket-volume pricing without per-seat charges
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Gorgias vs HubSpot”, https://slateindex.ai/compare/gorgias-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.