GrowthBookThe warehouse-native platform for experimentation, feature flags, and product analytics

HeapBetter Insights. Faster.

Comparison · Product Analytics · weekly run Nov 3

GrowthBook vs Heap

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Heap is the stronger AI pick in Product Analytics: it has a visibility score of 36.1 versus 3 for GrowthBook, and ranks ahead in 75% of the answers that name both.

Choose GrowthBook if…

AI answers describe it more positively (33% vs 15% positive)
You need a self-hosted or on-premises option
You need GDPR or CCPA or COPPA or HIPAA coverage
Per seat pricing suits your budget better than usage-based

Choose Heap if…

You want the brand AI engines rank higher (36.1 vs 3)
You need GDPR compliant or CCPA compliant or ISO 27701 or ISO 27017 or ISO 27018 coverage
Usage-based pricing suits your budget better than per seat
Automatic event capture (autocapture)

AI visibility side by side

Latest weekly run · Nov 3

Metric	GrowthBook	Heap
Visibility score	3%	36.1%
Change vs last week	up+1.1%	up+9.1%
Rank in Product Analytics	#14	#4
Share of voice	1.2%	11.1%
Mentions this run	6	52
Positive in AI answers	33%	15%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

GrowthBook +1.1pp · Heap +9.100000000000001pp over 1 weekly runs.

Engine by engine

Heap leads on 3 of 3 engines

ChatGPT

2.4%

43%

AI Mode

3.7%

31.3%

Perplexity

34.1%

GrowthBookHeap

Head to head in AI answers

4 engine answers name both brands

1GrowthBook ranked higher

3Heap ranked higher

Prompt	Engine	GrowthBook	Heap
What should a product analytics tool integrate with?	ChatGPT	#7	#11
Alternatives to the most popular product analytics tool	Perplexity	#11	#4
Is there a free product analytics tool for small teams?	ChatGPT	#6	#4
Is there a free product analytics tool for small teams?	Perplexity	#7	#4

Features, pricing & fit

Dimension	GrowthBook	Heap
Pricing model	Per seat	Usage-based
Entry price	Free; paid from $40 per seat / mo	Contact sales
Free plan	Yes	Yes
Deployment	GrowthBook Cloud hosted on AWS, or self-hosted on your own infrastructure, including air-gapped and on-prem deployments.	Cloud-based; deployment starts by installing a free tracking snippet on the site
Integrations	—	100+
Compliance	SOC 2 Type II, ISO 27001, GDPR, CCPA, COPPA, HIPAA	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018
Support	Community support, Email and in-app premium support on Pro, Dedicated team support channel and training on Enterprise	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community
Founded	2020	—
Headquarters	Palo Alto, California, United States	—
Employees	11–50	—
Funding	Series A · $23M raised	Series D · $205M raised
Best for	Product, engineering and data teams that want experimentation, feature flags and product analytics on their own data warehouse, with an option to self-host.	Product and growth teams that want complete user behavior data without engineering-led event tagging