GrowthBook vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
GrowthBook is the stronger AI pick in Product Analytics: it has a visibility score of 3 versus 1.3 for Matomo, and ranks ahead in 0% of the answers that name both.
Choose GrowthBook if…
- You want the brand AI engines rank higher (3 vs 1.3)
- You need a self-hosted or on-premises option
- You need SOC 2 Type II or ISO 27001 or GDPR or CCPA or COPPA or HIPAA coverage
- Strong for experimentation and warehouse-based metrics
Choose Matomo if…
- AI answers describe it more positively (39% vs 33% positive)
- You need ISO 27001:2022 coverage
- You prefer a larger, established vendor (51–200 employees)
- Privacy-focused, open-source analytics
AI visibility side by side
Latest weekly run · Nov 3
| Metric | GrowthBook | Matomo |
|---|---|---|
| Visibility score | 3% | 1.3% |
| Change vs last week | up+1.1% | down−0.4% |
| Rank in Product Analytics | #14 | #22 |
| Share of voice | 1.2% | 0.8% |
| Mentions this run | 6 | 4 |
| Positive in AI answers | 33% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
GrowthBook +1.1pp · Matomo −0.3999999999999999pp over 1 weekly runs.
Engine by engine
GrowthBook leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | GrowthBook | Matomo |
|---|---|---|---|
| Alternatives to the most popular product analytics tool | Perplexity | #11 | #9 |
Features, pricing & fit
| Dimension | GrowthBook | Matomo |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $40 per seat / mo | — |
| Free plan | Yes | — |
| Deployment | GrowthBook Cloud hosted on AWS, or self-hosted on your own infrastructure, including air-gapped and on-prem deployments. | Cloud or on-premise |
| Integrations | — | 100+ |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA, COPPA, HIPAA | ISO 27001:2022 |
| Support | Community support, Email and in-app premium support on Pro, Dedicated team support channel and training on Enterprise | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2020 | 2007 |
| Headquarters | Palo Alto, California, United States | Wellington, New Zealand |
| Employees | 11–50 | 51–200 |
| Funding | Series A · $23M raised | Seed |
| Best for | Product, engineering and data teams that want experimentation, feature flags and product analytics on their own data warehouse, with an option to self-host. | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
GrowthBook
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
GrowthBook
- Strong for experimentation and warehouse-based metrics
- Engineering control and warehouse ownership
- Pricing transparency
- Measures statistical impact of feature flags and experiments
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “GrowthBook vs Matomo”, https://slateindex.ai/compare/growthbook-vs-matomo, data of Nov 3, 2026. Licence: CC BY 4.0.