GuruThe Governed Knowledge Layer for Enterprise AI
vs
LoomWe're bringing video messaging to work and empowering everyone to communicate more effectively, wherever they are.
Comparison · Sales Enablement · weekly run Nov 2
Guru vs Loom
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Loom is the stronger AI pick in Sales Enablement: it has a visibility score of 1.1 versus 0.7 for Guru.
Choose Guru if…
- You need SOC 2 Type II or HIPAA or GxP or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
- Flat tiers pricing suits your budget better than per seat
- Verified, trusted company knowledge
- Answers inside everyday tools like Slack, browser and CRM
Choose Loom if…
- You want the brand AI engines rank higher (1.1 vs 0.7)
- You want a free plan to start
- You need CCPA or SOC 2 Type 2 coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Guru | Loom |
|---|---|---|
| Visibility score | 0.7% | 1.1% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #36 | #32 |
| Share of voice | 0.3% | 0.4% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 56% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Guru 0pp · Loom 0pp over 0 weekly runs.
Engine by engine
Loom leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
GuruLoom
Head to head in AI answers
0 engine answers name both brands
0Guru ranked higher
0Loom ranked higher
Features, pricing & fit
| Dimension | Guru | Loom |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | Free; paid from $18 per seat / mo |
| Free plan | No | Yes |
| Deployment | AWS-hosted cloud service | Cloud, built on AWS infrastructure |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA | GDPR, CCPA, SOC 2 Type 2 |
| Support | Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews | Priority support on Business and Business + AI plans, Dedicated support and a dedicated account manager on Enterprise |
| Founded | 2013 | 2016 |
| Headquarters | Philadelphia, Pennsylvania | San Francisco, California, United States |
| Employees | 51–200 | 5,000+ |
| Funding | Series C · $70M raised | Series C · $204M raised |
| Best for | Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools. | Sales, engineering, customer support and design teams that want to share context by video message instead of meetings or long emails. |
Plans side by side
Loom
Starter$0
Business$18per user / month
Business + AI$24per user / month
EnterpriseCustom
Pros and cons
Themes from the AI answers that mention each brand
Guru
- Verified, trusted company knowledge
- Answers inside everyday tools like Slack, browser and CRM
- Strong user reviews and peer-review ratings
- AI-powered enterprise search
- Sales-led, quote-based pricing rather than transparent pricing
Loom
- Async video for sharing updates and feedback
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Guru vs Loom”, https://slateindex.ai/compare/guru-vs-loom, data of Nov 2, 2026. Licence: CC BY 4.0.