GuruThe Governed Knowledge Layer for Enterprise AI
vs
QwilrHelp your worst rep send your best proposals.
Comparison · Sales Enablement · weekly run Nov 2
Guru vs Qwilr
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Qwilr is the stronger AI pick in Sales Enablement: it has a visibility score of 1.5 versus 0.7 for Guru.
Choose Guru if…
- AI answers describe it more positively (56% vs 51% positive)
- You need HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
- Flat tiers pricing suits your budget better than per seat
- Verified, trusted company knowledge
Choose Qwilr if…
- You want the brand AI engines rank higher (1.5 vs 0.7)
- You need PCI-DSS coverage
- Per seat pricing suits your budget better than flat tiers
- Interactive, web-based proposals
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Guru | Qwilr |
|---|---|---|
| Visibility score | 0.7% | 1.5% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #36 | #28 |
| Share of voice | 0.3% | 0.3% |
| Mentions this run | 2 | 2 |
| Positive in AI answers | 56% | 51% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Guru 0pp · Qwilr 0pp over 0 weekly runs.
Engine by engine
Qwilr leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GuruQwilr
Head to head in AI answers
0 engine answers name both brands
0Guru ranked higher
0Qwilr ranked higher
Features, pricing & fit
| Dimension | Guru | Qwilr |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | $35 per seat / mo |
| Free plan | No | No · 14-day trial |
| Deployment | AWS-hosted cloud service | Web-based, web-native software |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA | SOC 2 Type II, PCI-DSS |
| Support | Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews | Email support, Help center, Chat support, Training sessions |
| Founded | 2013 | 2014 |
| Headquarters | Philadelphia, Pennsylvania | Redfern, New South Wales, Australia |
| Employees | 51–200 | 51–200 |
| Funding | Series C · $70M raised | Series A (AirTree Ventures) · $9M raised |
| Best for | Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools. | Sales teams that send proposals, quotes and contracts and want to track buyer engagement. |
Plans side by side
Qwilr
Starter$35user/month, billed annually ($49 monthly)
Growth$55user/month, annual only, min 5 users
Scale$75user/month, annual only, min 10 users
Pros and cons
Themes from the AI answers that mention each brand
Guru
- Verified, trusted company knowledge
- Answers inside everyday tools like Slack, browser and CRM
- Strong user reviews and peer-review ratings
- AI-powered enterprise search
- Sales-led, quote-based pricing rather than transparent pricing
Qwilr
- Interactive, web-based proposals
- Polished, visually striking proposal presentation
- Frequently shortlisted and highly rated among proposal tools
- Lower cost with annual billing
- 14-day free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Guru vs Qwilr”, https://slateindex.ai/compare/guru-vs-qwilr, data of Nov 2, 2026. Licence: CC BY 4.0.