Guru vs Tana

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Guru is the stronger AI pick in Knowledge Management: it has a visibility score of 29.9 versus 1.3 for Tana, and ranks ahead in 100% of the answers that name both.

Choose Guru if…

You want the brand AI engines rank higher (29.9 vs 1.3)
You need SOC 2 Type II or HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
You prefer a larger, established vendor (51–200 employees)
Flat tiers pricing suits your budget better than per seat

Choose Tana if…

You want a free plan to start
You need SOC 2 Type 2 or GDPR compliant coverage
Per seat pricing suits your budget better than flat tiers
powerful node-based outliner

AI visibility side by side

Latest weekly run · Nov 3

Metric	Guru	Tana
Visibility score	29.9%	1.3%
Change vs last week	New	New
Rank in Knowledge Management	#3	#42
Share of voice	8%	0.6%
Mentions this run	43	3
Positive in AI answers	56%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Guru 0pp · Tana 0pp over 0 weekly runs.

Engine by engine

Guru leads on 3 of 3 engines

ChatGPT

34.1%

1.7%

AI Mode

29.3%

0.9%

Perplexity

26.5%

1.3%

GuruTana

Head to head in AI answers

2 engine answers name both brands

2Guru ranked higher

0Tana ranked higher

Prompt	Engine	Guru	Tana
Alternatives to the most popular knowledge management tool	AI Mode	#7	#9
Best knowledge management tool with AI features	Perplexity	#3	#6

Features, pricing & fit

Dimension	Guru	Tana
Pricing model	Flat tiers	Per seat
Entry price	Contact sales	Free; paid from $19 per seat / mo
Free plan	No	Yes
Deployment	AWS-hosted cloud service	Desktop app for Mac, Windows and Linux, plus web
Integrations	100+	—
Compliance	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA	SOC 2 Type 2, GDPR compliant
Support	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews	FAQ on tana.inc, Designated customer success manager on the Business plan
Founded	2013	—
Headquarters	Philadelphia, Pennsylvania	Palo Alto, CA, United States
Employees	51–200	11–50
Funding	Series C · $70M raised	Series A · $25M raised
Best for	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.	AI-native teams whose agents need meeting context