Heap vs Microsoft Clarity
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Heap is the stronger AI pick in Product Analytics: it has a visibility score of 36.1 versus 2.1 for Microsoft Clarity, and ranks ahead in 75% of the answers that name both.
Choose Heap if…
- You want the brand AI engines rank higher (36.1 vs 2.1)
- You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
Choose Microsoft Clarity if…
- AI answers describe it more positively (34% vs 15% positive)
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Heap | Microsoft Clarity |
|---|---|---|
| Visibility score | 36.1% | 2.1% |
| Change vs last week | up+9.1% | down−0.1% |
| Rank in Product Analytics | #4 | #19 |
| Share of voice | 11.1% | 0.8% |
| Mentions this run | 52 | 4 |
| Positive in AI answers | 15% | 34% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Heap +9.100000000000001pp · Microsoft Clarity −0.10000000000000009pp over 1 weekly runs.
Engine by engine
Heap leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Heap | Microsoft Clarity |
|---|---|---|---|
| What should a product analytics tool integrate with? | ChatGPT | #11 | #4 |
| Is there a free product analytics tool for small teams? | ChatGPT | #4 | #5 |
| Is there a free product analytics tool for small teams? | Perplexity | #4 | #5 |
| Official website of the top product analytics tool vendors | ChatGPT | #5 | #12 |
Features, pricing & fit
| Dimension | Heap | Microsoft Clarity |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | Cloud-based; deployment starts by installing a free tracking snippet on the site | Installs through a script on the website or through Google Tag Manager. |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018 | — |
| Support | Email support, Standard support, Dedicated customer success manager (Premier), Heap Community | — |
| Founded | — | 2020 |
| Headquarters | — | Redmond, Washington, USA |
| Employees | — | 5,000+ |
| Funding | Series D · $205M raised | — |
| Best for | Product and growth teams that want complete user behavior data without engineering-led event tagging | — |
Plans side by side
Heap
Microsoft Clarity
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Heap
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
Microsoft Clarity
- Free with no traffic limits
- Useful heatmaps and session recordings
- Visual insight into how visitors actually use a site
- Not a full product analytics platform
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Heap vs Microsoft Clarity”, https://slateindex.ai/compare/heap-vs-microsoft-clarity, data of Nov 3, 2026. Licence: CC BY 4.0.