Heap vs Mouseflow

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Heap is the stronger AI pick in Product Analytics: it has a visibility score of 36.1 versus 0.3 for Mouseflow, and ranks ahead in 100% of the answers that name both.

Choose Heap if…

You want the brand AI engines rank higher (36.1 vs 0.3)
You need more native integrations (100+ vs 42+)
AI answers describe it more positively (15% vs 0% positive)
You need GDPR compliant or CCPA compliant or ISO 27701 or ISO 27017 or ISO 27018 coverage

Choose Mouseflow if…

You need GDPR or CCPA or LGPD or PCI DSS or HIPAA (US data center) or EU-US DPF coverage
Flat tiers pricing suits your budget better than usage-based

AI visibility side by side

Latest weekly run · Nov 3

Metric	Heap	Mouseflow
Visibility score	36.1%	0.3%
Change vs last week	up+9.1%	no change0%
Rank in Product Analytics	#4	#27
Share of voice	11.1%	0.2%
Mentions this run	52	1
Positive in AI answers	15%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Heap +9.100000000000001pp · Mouseflow 0pp over 1 weekly runs.

Engine by engine

Heap leads on 3 of 3 engines

ChatGPT

43%

0.9%

AI Mode

31.3%

Perplexity

34.1%

HeapMouseflow

Head to head in AI answers

1 engine answers name both brands

1Heap ranked higher

0Mouseflow ranked higher

Prompt	Engine	Heap	Mouseflow
Official website of the top product analytics tool vendors	ChatGPT	#5	#13

Features, pricing & fit

Dimension	Heap	Mouseflow
Pricing model	Usage-based	Flat tiers
Entry price	Contact sales	Free; paid from $25 / mo
Free plan	Yes	Yes
Deployment	Cloud-based; deployment starts by installing a free tracking snippet on the site	A small JavaScript snippet added before the closing body tag of a website
Integrations	100+	42+
Compliance	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018	GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II, PCI DSS, HIPAA (US data center), EU-US DPF
Support	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community	In-app chat, Live chat and email support, Personalized onboarding and training for enterprise customers, Dedicated customer success manager on higher plans
Founded	—	2009
Headquarters	—	Copenhagen, Denmark
Employees	—	51–200
Funding	Series D · $205M raised	Seed
Best for	Product and growth teams that want complete user behavior data without engineering-led event tagging	Marketing, CRO, eCommerce, UX and analytics teams that need to see why website visitors drop off