HeapBetter Insights. Faster.

Simple AnalyticsA focused web analytics tool for teams that need the full picture without tracking people.

Comparison · Web Analytics · weekly run Nov 2

Heap vs Simple Analytics

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Simple Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 4.3 versus 3.3 for Heap, and ranks ahead in 0% of the answers that name both.

Choose Heap if…

You need SOC 2 Type II or GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
Automatic event capture (autocapture)
Retroactive analysis without a predefined tracking plan
Reduced manual instrumentation and faster implementation

Choose Simple Analytics if…

You want the brand AI engines rank higher (4.3 vs 3.3)
AI answers describe it more positively (17% vs 15% positive)
You need GDPR compliant (vendor states) coverage
simple pricing

AI visibility side by side

Latest weekly run · Nov 2

Metric	Heap	Simple Analytics
Visibility score	3.3%	4.3%
Change vs last week	New	New
Rank in Web Analytics	#20	#19
Share of voice	1.8%	1.4%
Mentions this run	9	7
Positive in AI answers	15%	17%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Heap 0pp · Simple Analytics 0pp over 0 weekly runs.

Engine by engine

Simple Analytics leads on 2 of 3 engines

ChatGPT

1.9%

5.2%

AI Mode

5.7%

Perplexity

HeapSimple Analytics

Head to head in AI answers

1 engine answers name both brands

1Heap ranked higher

0Simple Analytics ranked higher

Prompt	Engine	Heap	Simple Analytics
Official website of the top web analytics tool vendors	ChatGPT	#8	#13

Features, pricing & fit

Dimension	Heap	Simple Analytics
Pricing model	Usage-based	Usage-based
Entry price	Contact sales	Free; paid from $20 / mo
Free plan	Yes	Yes
Deployment	Cloud-based; deployment starts by installing a free tracking snippet on the site	SaaS, with data stored and processed in the Netherlands (EU)
Integrations	100+	—
Compliance	SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018	GDPR compliant (vendor states)
Support	Email support, Standard support, Dedicated customer success manager (Premier), Heap Community	Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4
Founded	—	2018
Headquarters	—	Amsterdam, Netherlands
Employees	—	1–10
Funding	Series D · $205M raised	Other Investors (Web3 Foundation grant program), undated
Best for	Product and growth teams that want complete user behavior data without engineering-led event tagging	Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4.