Heap vs Userpilot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Heap is the stronger AI pick in Product Analytics: it has a visibility score of 36.1 versus 14.6 for Userpilot, and ranks ahead in 87% of the answers that name both.
Choose Heap if…
- You want the brand AI engines rank higher (36.1 vs 14.6)
- You want a free plan to start
- You need GDPR compliant or CCPA compliant or ISO 27001 or ISO 27701 or ISO 27017 or ISO 27018 coverage
- Automatic event capture (autocapture)
Choose Userpilot if…
- AI answers describe it more positively (28% vs 15% positive)
- You need GDPR or HIPAA coverage
- strong for onboarding and in-app adoption
- combines analytics with onboarding, surveys, and in-app guidance
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Heap | Userpilot |
|---|---|---|
| Visibility score | 36.1% | 14.6% |
| Change vs last week | up+9.1% | up+0.1% |
| Rank in Product Analytics | #4 | #6 |
| Share of voice | 11.1% | 4.4% |
| Mentions this run | 52 | 24 |
| Positive in AI answers | 15% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Heap +9.100000000000001pp · Userpilot +0.09999999999999964pp over 1 weekly runs.
Engine by engine
Heap leads on 2 of 3 engines
Head to head in AI answers
15 engine answers name both brands
| Prompt | Engine | Heap | Userpilot |
|---|---|---|---|
| What is a product analytics tool and when does a company need one? | Perplexity | #4 | #1 |
| What are the best Product Analytics tools in 2026? | ChatGPT | #4 | #7 |
| What are the best Product Analytics tools in 2026? | Perplexity | #4 | #6 |
| Top product analytics tool options for B2B SaaS companies | ChatGPT | #5 | #7 |
| Top product analytics tool options for B2B SaaS companies | Perplexity | #5 | #9 |
| Best product analytics tool for startups | Perplexity | #4 | #5 |
| Compare the leading Product Analytics platforms | Perplexity | #3 | #9 |
| Alternatives to the most popular product analytics tool | Perplexity | #4 | #8 |
| Best product analytics tool with AI features | Perplexity | #3 | #5 |
| Which Product Analytics vendors do analysts recommend? | ChatGPT | #6 | #10 |
| How much does a product analytics tool cost per month? | ChatGPT | #4 | #7 |
| How much does a product analytics tool cost per month? | Perplexity | #3 | #5 |
Features, pricing & fit
| Dimension | Heap | Userpilot |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | $299 / mo |
| Free plan | Yes | No · 14-day trial |
| Deployment | Cloud-based; deployment starts by installing a free tracking snippet on the site | Cloud-hosted on AWS with a small GCP footprint, with optional EU data hosting |
| Integrations | 100+ | — |
| Compliance | SOC 2 Type II, GDPR compliant, CCPA compliant, ISO 27001, ISO 27701, ISO 27017, ISO 27018 | SOC 2 Type II, GDPR, HIPAA |
| Support | Email support, Standard support, Dedicated customer success manager (Premier), Heap Community | Email support, Live chat, Phone support |
| Founded | — | 2019 |
| Headquarters | — | Austin, Texas, United States |
| Employees | — | 51–200 |
| Funding | Series D · $205M raised | Seed · $6M raised |
| Best for | Product and growth teams that want complete user behavior data without engineering-led event tagging | Product, growth and customer success teams at SaaS companies that want to run onboarding, feature adoption and feedback without developer tickets |
Plans side by side
Heap
Pros and cons
Themes from the AI answers that mention each brand
Heap
- Automatic event capture (autocapture)
- Retroactive analysis without a predefined tracking plan
- Reduced manual instrumentation and faster implementation
- Links product analytics with UX and digital-experience analytics
- Free tier available
- Paid pricing largely quote-based, not published
- Free plan limited to about 10,000 monthly sessions
Userpilot
- strong for onboarding and in-app adoption
- combines analytics with onboarding, surveys, and in-app guidance
- 14-day free trial
- higher starting price than LogRocket
- trails LogRocket on review ratings
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Heap vs Userpilot”, https://slateindex.ai/compare/heap-vs-userpilot, data of Nov 3, 2026. Licence: CC BY 4.0.