HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
PendoProduct Context for Your Apps and AI Agents
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Pendo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 1 for Pendo.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 1)
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
Choose Pendo if…
- You need more native integrations (85+ vs 10+)
- AI answers describe it more positively (37% vs 6% positive)
- You need GDPR or HIPAA or PCI DSS or TX-RAMP coverage
- Combines product analytics with in-app guidance
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Pendo |
|---|---|---|
| Visibility score | 4.9% | 1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #33 |
| Share of voice | 1.9% | 0.4% |
| Mentions this run | 10 | 2 |
| Positive in AI answers | 6% | 37% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Pendo 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarPendo
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Pendo ranked higher
Features, pricing & fit
| Dimension | Hotjar | Pendo |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | Contact sales |
| Free plan | Yes | Yes |
| Deployment | — | Cloud, multi-tenant on Google Cloud Platform |
| Integrations | 10+ | 85+ |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | — |
| Founded | — | 2013 |
| Headquarters | — | Raleigh, North Carolina |
| Employees | — | 501–1,000 |
| Funding | — | Series F · $356M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Pendo”, https://slateindex.ai/compare/hotjar-vs-pendo, data of Nov 2, 2026. Licence: CC BY 4.0.