HubSpot vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Social Media Management: it has a visibility score of 21.7 versus 0.4 for Semrush, and ranks ahead in 0% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (21.7 vs 0.4)
You want a lower entry price ($7 vs $139)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Semrush if…

AI answers describe it more positively (49% vs 35% positive)
Flat tiers pricing suits your budget better than per seat
Widely recommended as a top-tier all-in-one platform for broad suites
Strong keyword research, competitor analysis, and site auditing

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Semrush
Visibility score	21.7%	0.4%
Change vs last week	New	New
Rank in Social Media Management	#5	#37
Share of voice	5.7%	0.2%
Mentions this run	33	1
Positive in AI answers	35%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

12.2%

AI Mode

18.3%

1.3%

Perplexity

34.4%

HubSpotSemrush

Head to head in AI answers

1 engine answers name both brands

0HubSpot ranked higher

1Semrush ranked higher

Prompt	Engine	HubSpot	Semrush
Official website of the top social media management tool vendors	AI Mode	#8	#6

Features, pricing & fit

Dimension	HubSpot	Semrush
Pricing model	Per seat	Flat tiers
Entry price	Free; paid from $7 per seat / mo	Free; paid from $139 / mo
Free plan	Yes	Yes
Onboarding fee	$3,000	—
Deployment	Cloud	—
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	—
Support	Phone	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	2006	2008
Headquarters	Cambridge, Massachusetts, United States	Boston, MA
Employees	5,000+	1,001–5,000
Funding	Corporate round	IPO
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.