HubSpot vs Supportbench

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Help Desk: it has a visibility score of 26.5 versus 2.3 for Supportbench, and ranks ahead in 100% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (26.5 vs 2.3)
You want a free plan to start
You need SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Supportbench if…

No clear advantage in the published data.

AI visibility side by side

Latest weekly run · Nov 3

Metric	HubSpot	Supportbench
Visibility score	26.5%	2.3%
Change vs last week	up+1.9%	New
Rank in Help Desk	#6	#20
Share of voice	7.2%	1.1%
Mentions this run	36	6
Positive in AI answers	35%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot +1.8000000000000007pp · Supportbench +2.3pp over 1 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

25.6%

1.9%

AI Mode

31.3%

1.1%

Perplexity

22.8%

3.9%

HubSpotSupportbench

Head to head in AI answers

5 engine answers name both brands

5HubSpot ranked higher

0Supportbench ranked higher

Prompt	Engine	HubSpot	Supportbench
How do I choose a help desk platform for a mid-market team?	ChatGPT	#2	#8
How do companies resolve customer tickets without a dedicated tool?	Perplexity	#2	#4
Top help desk platform options for B2B SaaS companies	AI Mode	#3	#7
Top help desk platform options for B2B SaaS companies	Perplexity	#8	#12
Compare the leading Help Desk platforms	ChatGPT	#8	#9

Features, pricing & fit

Dimension	HubSpot	Supportbench
Pricing model	Per seat	Per seat
Entry price	Free; paid from $7 per seat / mo	$32 per seat / mo
Free plan	Yes	No
Onboarding fee	$3,000	Included
Deployment	Cloud	Cloud-based
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	SOC 2 Type II
Support	Phone	Free onboarding and training included in every plan, Live onboarding training on Enterprise, Dedicated success manager on Enterprise
Founded	2006	2015
Headquarters	Cambridge, Massachusetts, United States	Vancouver, British Columbia, Canada
Employees	5,000+	11–50
Funding	Corporate round	Seed
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	B2B support teams stuck between basic help desks and enterprise suites, especially mid-sized B2B SaaS teams that need account context and SLA control.