HubSpotThe agentic customer platform to scale your business.
vs
TanaYour meetings. Minus the homework.
Comparison · Knowledge Management · weekly run Nov 3
HubSpot vs Tana
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Knowledge Management: it has a visibility score of 3.3 versus 1.3 for Tana.
Choose HubSpot if…
- You want the brand AI engines rank higher (3.3 vs 1.3)
- You want a lower entry price ($7 vs $19)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Tana if…
- You need SOC 2 Type 2 or GDPR compliant coverage
- powerful node-based outliner
- turns messy notes into structured networked hubs
- advanced AI-powered knowledge management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Tana |
|---|---|---|
| Visibility score | 3.3% | 1.3% |
| Change vs last week | New | New |
| Rank in Knowledge Management | #23 | #42 |
| Share of voice | 1.4% | 0.6% |
| Mentions this run | 8 | 3 |
| Positive in AI answers | 35% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Tana 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotTana
Head to head in AI answers
0 engine answers name both brands
0HubSpot ranked higher
0Tana ranked higher
Features, pricing & fit
| Dimension | HubSpot | Tana |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $19 per seat / mo |
| Free plan | Yes | Yes |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Desktop app for Mac, Windows and Linux, plus web |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type 2, GDPR compliant |
| Support | Phone | FAQ on tana.inc, Designated customer success manager on the Business plan |
| Founded | 2006 | — |
| Headquarters | Cambridge, Massachusetts, United States | Palo Alto, CA, United States |
| Employees | 5,000+ | 11–50 |
| Funding | Corporate round | Series A · $25M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | AI-native teams whose agents need meeting context |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Tana
Free$0free forever
Pro$19per member per month, billed monthly
Business$35per member per month, billed yearly (from price)
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Tana
- powerful node-based outliner
- turns messy notes into structured networked hubs
- advanced AI-powered knowledge management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Tana”, https://slateindex.ai/compare/hubspot-vs-tana, data of Nov 3, 2026. Licence: CC BY 4.0.