HubSpot vs Yoast SEO

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 0.7 for Yoast SEO, and ranks ahead in 0% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (10.5 vs 0.7)
You want a lower entry price ($7 vs $118.8)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Yoast SEO if…

Flat tiers pricing suits your budget better than per seat

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Yoast SEO
Visibility score	10.5%	0.7%
Change vs last week	New	New
Rank in SEO Tools	#9	#37
Share of voice	3.9%	0.4%
Mentions this run	21	2
Positive in AI answers	35%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Yoast SEO 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

9.6%

AI Mode

4.1%

1.3%

Perplexity

17.8%

0.9%

HubSpotYoast SEO

Head to head in AI answers

1 engine answers name both brands

0HubSpot ranked higher

1Yoast SEO ranked higher

Prompt	Engine	HubSpot	Yoast SEO
Official website of the top SEO tool vendors	Perplexity	#21	#12

Features, pricing & fit

Dimension	HubSpot	Yoast SEO
Pricing model	Per seat	Flat tiers
Entry price	Free; paid from $7 per seat / mo	Free; paid from $118.8 / mo
Free plan	Yes	Yes
Onboarding fee	$3,000	—
Deployment	Cloud	WordPress plugin and Shopify app
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	—
Support	Phone	24/7 email and chat support with a Premium subscription, Help center, Free support forums at wordpress.org, Yoast SEO Academy online courses
Founded	2006	2010
Headquarters	Cambridge, Massachusetts, United States	Wijchen, Netherlands
Employees	5,000+	51–200
Funding	Corporate round	—
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Entrepreneurs, in-house marketing teams, content creators and niche publishers on WordPress, and ecommerce teams on WooCommerce or Shopify.