InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
vs
OutplayThe all-in-one sales stack for new-age teams.
Comparison · Sales Engagement · weekly run Nov 3
Instantly vs Outplay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Instantly is the stronger AI pick in Sales Engagement: it has a visibility score of 10.1 versus 0.7 for Outplay.
Choose Instantly if…
- You want the brand AI engines rank higher (10.1 vs 0.7)
- AI answers describe it more positively (28% vs 0% positive)
- Flat tiers pricing suits your budget better than per seat
- Cost-effective platform for cold email outreach
Choose Outplay if…
- You want a free plan to start
- You need SOC 2 Type II coverage
- Per seat pricing suits your budget better than flat tiers
- transparent pricing
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Instantly | Outplay |
|---|---|---|
| Visibility score | 10.1% | 0.7% |
| Change vs last week | up+0.1% | up+0.7% |
| Rank in Sales Engagement | #9 | #39 |
| Share of voice | 3% | 0.1% |
| Mentions this run | 19 | 1 |
| Positive in AI answers | 28% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Instantly +0.09999999999999964pp · Outplay +0.7pp over 1 weekly runs.
Engine by engine
Instantly leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
InstantlyOutplay
Head to head in AI answers
0 engine answers name both brands
0Instantly ranked higher
0Outplay ranked higher
Features, pricing & fit
| Dimension | Instantly | Outplay |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $47 / mo | Free; paid from $39 per seat / mo |
| Free plan | No | Yes |
| Deployment | Web-based | — |
| Integrations | 50+ | — |
| Compliance | — | SOC 2 Type II |
| Support | Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans | Chat support, Dedicated success manager (Enterprise plan) |
| Founded | 2021 | 2019 |
| Headquarters | Sheridan, Wyoming, United States | Wilmington, Delaware, US |
| Employees | 51–200 | 51–200 |
| Funding | Bootstrapped | Majority stake acquired by JungleWorks · $9M raised |
| Best for | Small teams, agencies and freelancers running cold email outbound at scale. | Sales teams of all sizes, especially growing SMBs that want enterprise-level sales engagement at a lower price. |
Plans side by side
Instantly
Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
Outplay
Free Forever$0free forever
Starter$39month, billed annually
Growth$89user per month, billed annually
Enterprise$139user per month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
Instantly
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
- Highest G2 rating among sales engagement platforms
- Narrow focus on cold email rather than an all-in-one platform
- Not a complete CRM or full sales engagement suite
Outplay
- transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Instantly vs Outplay”, https://slateindex.ai/compare/instantly-vs-outplay, data of Nov 3, 2026. Licence: CC BY 4.0.