ApolloThe AI GTM System for Go-to-Market Teams
vs
OutplayThe all-in-one sales stack for new-age teams.
Comparison · Sales Engagement · weekly run Nov 3
Apollo vs Outplay
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Apollo is the stronger AI pick in Sales Engagement: it has a visibility score of 51 versus 0.7 for Outplay, and ranks ahead in 100% of the answers that name both.
Choose Apollo if…
- You want the brand AI engines rank higher (51 vs 0.7)
- AI answers describe it more positively (60% vs 0% positive)
- You need GDPR or SOC 2 or CCPA or ISO/IEC 27001 or CASA Tier 2 or CPRA or EU-US DPF or PCI DSS coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Outplay if…
- You need SOC 2 Type II coverage
- transparent pricing
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Apollo | Outplay |
|---|---|---|
| Visibility score | 51% | 0.7% |
| Change vs last week | down−2.8% | up+0.7% |
| Rank in Sales Engagement | #4 | #39 |
| Share of voice | 9.4% | 0.1% |
| Mentions this run | 59 | 1 |
| Positive in AI answers | 60% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Apollo −2.799999999999997pp · Outplay +0.7pp over 1 weekly runs.
Engine by engine
Apollo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ApolloOutplay
Head to head in AI answers
1 engine answers name both brands
1Apollo ranked higher
0Outplay ranked higher
| Prompt | Engine | Apollo | Outplay |
|---|---|---|---|
| Which sales engagement platform has transparent pricing? | ChatGPT | #2 | #4 |
Features, pricing & fit
| Dimension | Apollo | Outplay |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Contact sales | Free; paid from $39 per seat / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud platform | — |
| Integrations | 200+ | — |
| Compliance | GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA, EU-US DPF, PCI DSS | SOC 2 Type II |
| Support | Email support at support@apollo.io, Dedicated support on Custom plans, Sales team for Custom plan discussions | Chat support, Dedicated success manager (Enterprise plan) |
| Founded | 2015 | 2019 |
| Headquarters | San Francisco, CA | Wilmington, Delaware, US |
| Employees | 501–1,000 | 51–200 |
| Funding | Series D · $250M raised | Majority stake acquired by JungleWorks · $9M raised |
| Best for | Sales and go-to-market teams that run prospecting, outreach and dialing and want data, AI and execution in one system | Sales teams of all sizes, especially growing SMBs that want enterprise-level sales engagement at a lower price. |
Plans side by side
Outplay
Free Forever$0free forever
Starter$39month, billed annually
Growth$89user per month, billed annually
Enterprise$139user per month, billed annually
Pros and cons
Themes from the AI answers that mention each brand
Apollo
- Large B2B contact database combined with prospecting and email sequencing
- Transparent self-serve per-user pricing with a free tier
- Strong all-in-one value for prospecting and outreach
- Affordable, reliable choice for small teams and startups
- Widely used and highly rated by reviewers
Outplay
- transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Apollo vs Outplay”, https://slateindex.ai/compare/apollo-vs-outplay, data of Nov 3, 2026. Licence: CC BY 4.0.