MailPoetBetter Email for WordPress-Powered Websites.
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2
MailPoet vs Userlist
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userlist is the stronger AI pick in Email Marketing: it has a visibility score of 1.2 versus 0.3 for MailPoet.
Choose MailPoet if…
- You want a free plan to start
- You need GDPR compliant (vendor claim) coverage
- You prefer a larger, established vendor (11–50 employees)
Choose Userlist if…
- You want the brand AI engines rank higher (1.2 vs 0.3)
- Recommended as a top choice on B2B SaaS shortlists
AI visibility side by side
Latest weekly run · Nov 2
| Metric | MailPoet | Userlist |
|---|---|---|
| Visibility score | 0.3% | 1.2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #41 | #32 |
| Share of voice | 0.2% | 0.4% |
| Mentions this run | 1 | 2 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
MailPoet 0pp · Userlist 0pp over 0 weekly runs.
Engine by engine
Userlist leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MailPoetUserlist
Head to head in AI answers
0 engine answers name both brands
0MailPoet ranked higher
0Userlist ranked higher
Features, pricing & fit
| Dimension | MailPoet | Userlist |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | No · 14-day trial |
| Deployment | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. | — |
| Compliance | GDPR compliant (vendor claim) | — |
| Support | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin | Email support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise |
| Founded | 2011 | 2017 |
| Headquarters | Marseille, France | Atlanta, Georgia, United States |
| Employees | 11–50 | 1–10 |
| Funding | — | Pre-seed from 21 angel investors |
| Best for | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. | Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users. |
Plans side by side
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Userlist
BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
MailPoet
Profile in progress.
Userlist
- Recommended as a top choice on B2B SaaS shortlists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “MailPoet vs Userlist”, https://slateindex.ai/compare/mailpoet-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.