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SlateIndex
MailPoetBetter Email for WordPress-Powered Websites.
vs
UserlistAdvanced Email Automation for Product Marketers
Comparison · Email Marketing · weekly run Nov 2

MailPoet vs Userlist

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Userlist is the stronger AI pick in Email Marketing: it has a visibility score of 1.2 versus 0.3 for MailPoet.

Choose MailPoet if…

  • You want a free plan to start
  • You need GDPR compliant (vendor claim) coverage
  • You prefer a larger, established vendor (11–50 employees)

Choose Userlist if…

  • You want the brand AI engines rank higher (1.2 vs 0.3)
  • Recommended as a top choice on B2B SaaS shortlists

AI visibility side by side

Latest weekly run · Nov 2

Metric MailPoet Userlist
Visibility score0.3%1.2%
Change vs last weekNewNew
Rank in Email Marketing#41#32
Share of voice0.2%0.4%
Mentions this run12
Positive in AI answers——

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2MailPoet 0%

MailPoet 0pp · Userlist 0pp over 0 weekly runs.

Engine by engine

Userlist leads on 3 of 3 engines

ChatGPT
0%
1.7%
AI Mode
0%
0%
Perplexity
0.9%
2%
MailPoetUserlist

Head to head in AI answers

0 engine answers name both brands

0MailPoet ranked higher
0Userlist ranked higher

Features, pricing & fit

DimensionMailPoetUserlist
Pricing modelUsage-basedUsage-based
Entry priceContact salesContact sales
Free planYesNo · 14-day trial
DeploymentWordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider.—
ComplianceGDPR compliant (vendor claim)—
SupportWordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress adminEmail support at support@userlist.com, Discovery demo and 60-minute roadmapping session for new accounts, Group training for the team on Professional, Dedicated account manager and monthly review calls on Enterprise
Founded20112017
HeadquartersMarseille, FranceAtlanta, Georgia, United States
Employees11–501–10
Funding—Pre-seed from 21 angel investors
Best forBloggers, small businesses and WooCommerce stores that run their email marketing from WordPress.Growing B2B SaaS companies that need to onboard, engage and nurture both customers and marketing leads, especially where accounts have several users.

Plans side by side

MailPoet

Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
MailPoet pricing

Userlist

BasicCustommonth, 10,000 users included; $10/month for each additional 1,000 users
ProfessionalCustommonth, 10,000 users included; $12/month for each additional 1,000 users
EnterpriseCustomcontact sales
Userlist pricing

Pros and cons

Themes from the AI answers that mention each brand

MailPoet

Profile in progress.

Userlist

  • Recommended as a top choice on B2B SaaS shortlists

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “MailPoet vs Userlist”, https://slateindex.ai/compare/mailpoet-vs-userlist, data of Nov 2, 2026. Licence: CC BY 4.0.