MatomoPrivacy-first analytics you can trust

Simple AnalyticsA focused web analytics tool for teams that need the full picture without tracking people.

Comparison · Web Analytics · weekly run Nov 2

Matomo vs Simple Analytics

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Matomo is the stronger AI pick in Web Analytics: it has a visibility score of 38.1 versus 4.3 for Simple Analytics, and ranks ahead in 100% of the answers that name both.

Choose Matomo if…

You want the brand AI engines rank higher (38.1 vs 4.3)
AI answers describe it more positively (39% vs 17% positive)
You need ISO 27001:2022 coverage
You prefer a larger, established vendor (51–200 employees)

Choose Simple Analytics if…

You need GDPR compliant (vendor states) coverage
simple pricing
annual plan savings and free months
privacy-friendly analytics

AI visibility side by side

Latest weekly run · Nov 2

Metric	Matomo	Simple Analytics
Visibility score	38.1%	4.3%
Change vs last week	New	New
Rank in Web Analytics	#2	#19
Share of voice	9.5%	1.4%
Mentions this run	49	7
Positive in AI answers	39%	17%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Matomo 0pp · Simple Analytics 0pp over 0 weekly runs.

Engine by engine

Matomo leads on 3 of 3 engines

ChatGPT

53.5%

5.2%

AI Mode

21.9%

5.7%

Perplexity

39.1%

MatomoSimple Analytics

Head to head in AI answers

4 engine answers name both brands

4Matomo ranked higher

0Simple Analytics ranked higher

Prompt	Engine	Matomo	Simple Analytics
Alternatives to the most popular web analytics tool	ChatGPT	#3	#9
Which web analytics tool has transparent pricing?	Perplexity	#3	#4
Which Web Analytics tools offer annual discounts?	ChatGPT	#3	#6
Official website of the top web analytics tool vendors	ChatGPT	#1	#13

Features, pricing & fit

Dimension	Matomo	Simple Analytics
Pricing model	—	Usage-based
Entry price	—	Free; paid from $20 / mo
Free plan	—	Yes
Deployment	Cloud or on-premise	SaaS, with data stored and processed in the Netherlands (EU)
Integrations	100+	—
Compliance	ISO 27001:2022	GDPR compliant (vendor states)
Support	Forum support, Email support, Chat support, Dedicated Customer Success	Contact form, Demo booking, Assisted 30-day proof of concept alongside GA4
Founded	2007	2018
Headquarters	Wellington, New Zealand	Amsterdam, Netherlands
Employees	51–200	1–10
Funding	Seed	Other Investors (Web3 Foundation grant program), undated
Best for	Organisations that need accurate, GDPR-compliant analytics and full control of their data	Teams that need pageviews without consent banners or personal data, and analysts who want an independent traffic count next to GA4.