MatomoPrivacy-first analytics you can trust
vs
SurferBe The Answer in Google – Everywhere Buyers Search.
Comparison · SEO Tools · weekly run Nov 2
Matomo vs Surfer
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 0 for Matomo.
Choose Matomo if…
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
Choose Surfer if…
- You want the brand AI engines rank higher (12 vs 0)
- AI answers describe it more positively (43% vs 39% positive)
- Content optimization focus
- Strong AI search visibility
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Matomo | Surfer |
|---|---|---|
| Visibility score | 0% | 12% |
| Change vs last week | New | New |
| Rank in SEO Tools | #46 | #8 |
| Share of voice | 0% | 4.4% |
| Mentions this run | 0 | 23 |
| Positive in AI answers | 39% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo 0pp · Surfer 0pp over 0 weekly runs.
Engine by engine
Surfer leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
MatomoSurfer
Head to head in AI answers
0 engine answers name both brands
0Matomo ranked higher
0Surfer ranked higher
Features, pricing & fit
| Dimension | Matomo | Surfer |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $49 / mo |
| Free plan | — | No |
| Deployment | Cloud or on-premise | — |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | — |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding |
| Founded | 2007 | — |
| Headquarters | Wellington, New Zealand | Wrocław, Poland |
| Employees | 51–200 | 51–200 |
| Funding | Seed | — |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search. |
Plans side by side
Matomo
Pricing not available.
Surfer
AI Search Analytics$82month, billed yearly
Discovery$49month, billed yearly
Standard$99month, billed yearly
Pro$182month, billed yearly
Peace of Mind$299month, billed yearly
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Surfer
- Content optimization focus
- Strong AI search visibility
- High ratings on G2 and Capterra
- Scalable optimization for content teams
- Limited backlink research
- Fewer reviews than Semrush
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Matomo vs Surfer”, https://slateindex.ai/compare/matomo-vs-surfer, data of Nov 2, 2026. Licence: CC BY 4.0.