Matomo vs Userpilot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userpilot is the stronger AI pick in Product Analytics: it has a visibility score of 14.6 versus 1.3 for Matomo, and ranks ahead in 100% of the answers that name both.
Choose Matomo if…
- AI answers describe it more positively (39% vs 28% positive)
- You need ISO 27001:2022 coverage
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
Choose Userpilot if…
- You want the brand AI engines rank higher (14.6 vs 1.3)
- You need SOC 2 Type II or GDPR or HIPAA coverage
- strong for onboarding and in-app adoption
- combines analytics with onboarding, surveys, and in-app guidance
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Matomo | Userpilot |
|---|---|---|
| Visibility score | 1.3% | 14.6% |
| Change vs last week | down−0.4% | up+0.1% |
| Rank in Product Analytics | #22 | #6 |
| Share of voice | 0.8% | 4.4% |
| Mentions this run | 4 | 24 |
| Positive in AI answers | 39% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Matomo −0.3999999999999999pp · Userpilot +0.09999999999999964pp over 1 weekly runs.
Engine by engine
Userpilot leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Matomo | Userpilot |
|---|---|---|---|
| Alternatives to the most popular product analytics tool | Perplexity | #9 | #8 |
Features, pricing & fit
| Dimension | Matomo | Userpilot |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | $299 / mo |
| Free plan | — | No · 14-day trial |
| Deployment | Cloud or on-premise | Cloud-hosted on AWS with a small GCP footprint, with optional EU data hosting |
| Integrations | 100+ | — |
| Compliance | ISO 27001:2022 | SOC 2 Type II, GDPR, HIPAA |
| Support | Forum support, Email support, Chat support, Dedicated Customer Success | Email support, Live chat, Phone support |
| Founded | 2007 | 2019 |
| Headquarters | Wellington, New Zealand | Austin, Texas, United States |
| Employees | 51–200 | 51–200 |
| Funding | Seed | Seed · $6M raised |
| Best for | Organisations that need accurate, GDPR-compliant analytics and full control of their data | Product, growth and customer success teams at SaaS companies that want to run onboarding, feature adoption and feedback without developer tickets |
Plans side by side
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Userpilot
- strong for onboarding and in-app adoption
- combines analytics with onboarding, surveys, and in-app guidance
- 14-day free trial
- higher starting price than LogRocket
- trails LogRocket on review ratings
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Matomo vs Userpilot”, https://slateindex.ai/compare/matomo-vs-userpilot, data of Nov 3, 2026. Licence: CC BY 4.0.