Moz ProSimplify SEO, own AI search, and grow faster
vs
SimilarwebAI-powered digital data intelligence for market, competitive and consumer insights.
Comparison · SEO Tools · weekly run Nov 2
Moz Pro vs Similarweb
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 2.4 for Similarweb, and ranks ahead in 100% of the answers that name both.
Choose Moz Pro if…
- You want the brand AI engines rank higher (25.9 vs 2.4)
- You want a free plan to start
- AI answers describe it more positively (31% vs 0% positive)
- structured educational resources
Choose Similarweb if…
- You need ISO/IEC 27001:2022 or SOC 2 Type 2 or SOC 3 coverage
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Moz Pro | Similarweb |
|---|---|---|
| Visibility score | 25.9% | 2.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #5 | #22 |
| Share of voice | 6.8% | 0.9% |
| Mentions this run | 35 | 5 |
| Positive in AI answers | 31% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Moz Pro 0pp · Similarweb 0pp over 0 weekly runs.
Engine by engine
Moz Pro leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Moz ProSimilarweb
Head to head in AI answers
5 engine answers name both brands
5Moz Pro ranked higher
0Similarweb ranked higher
| Prompt | Engine | Moz Pro | Similarweb |
|---|---|---|---|
| What should an SEO tool integrate with? | ChatGPT | #6 | #7 |
| Compare the leading SEO Tools platforms | ChatGPT | #4 | #5 |
| Which SEO Tools vendors do analysts recommend? | AI Mode | #4 | #6 |
| Which SEO tool offers a free trial? | ChatGPT | #2 | #5 |
| Official website of the top SEO tool vendors | ChatGPT | #3 | #6 |
Features, pricing & fit
| Dimension | Moz Pro | Similarweb |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $49 / mo | Contact sales |
| Free plan | Yes | No |
| Deployment | Cloud-based software as a service | — |
| Compliance | — | ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3 |
| Support | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough | Email support (support@similarweb.com), Dedicated enterprise support, Sales chat |
| Founded | — | 2009 |
| Headquarters | — | New York, NY, United States |
| Employees | — | 1,001–5,000 |
| Funding | Series C · $29M raised | IPO (NYSE) · $240M raised |
| Best for | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit | Marketers, researchers, and SEO and PPC teams |
Plans side by side
Moz Pro
Starter$49month
Standard$99month
Medium$179month
Large$299month
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Similarweb
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Moz Pro vs Similarweb”, https://slateindex.ai/compare/moz-pro-vs-similarweb, data of Nov 2, 2026. Licence: CC BY 4.0.