NightwatchSEO rank tracking unified with AI visibility
vs
UmamiOpen-source web and product analytics
Comparison · SEO Tools · weekly run Nov 2
Nightwatch vs Umami
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Nightwatch is the stronger AI pick in SEO Tools: it has a visibility score of 1.1 versus 0 for Umami.
Choose Nightwatch if…
- You want the brand AI engines rank higher (1.1 vs 0)
- AI answers describe it more positively (100% vs 67% positive)
- You need SOC 2 coverage
- You prefer a larger, established vendor (11–50 employees)
Choose Umami if…
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Nightwatch | Umami |
|---|---|---|
| Visibility score | 1.1% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #34 | #54 |
| Share of voice | 0.2% | 0% |
| Mentions this run | 1 | 0 |
| Positive in AI answers | 100% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Nightwatch 0pp · Umami 0pp over 0 weekly runs.
Engine by engine
Nightwatch leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
NightwatchUmami
Head to head in AI answers
0 engine answers name both brands
0Nightwatch ranked higher
0Umami ranked higher
Features, pricing & fit
| Dimension | Nightwatch | Umami |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $20 / mo |
| Free plan | — | Yes |
| Deployment | Cloud-based | Self-hosted on your own infrastructure or as Umami Cloud, with US and EU regions |
| Compliance | SOC 2 | — |
| Support | Human support from SEO experts, Priority support with SLA on Enterprise | Community support, Email support, Email and chat support, Uptime SLA, onboarding assistance and designated support engineer on Enterprise |
| Founded | 2016 | 2022 |
| Headquarters | Ljubljana, Slovenia | San Francisco, CA, United States |
| Employees | 11–50 | 1–10 |
| Funding | — | Pre-seed · $2M raised |
| Best for | Individuals and small sites on the Starter plan, growing teams and agencies on Professional and Agency, and large-scale trackers on Enterprise. | Developers, marketers, agencies, startups and teams that want privacy-first analytics without a cookie banner |
Plans side by side
Nightwatch
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Nightwatch
- High user satisfaction and ratings on review platforms
Umami
- Lightweight, open-source, privacy-focused analytics
- Free hosted tier or free self-hosted option
- Affordable and reliable web analytics
- Simple to use for everyday traffic reporting
- Strong choice for self-hosting and control
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Nightwatch vs Umami”, https://slateindex.ai/compare/nightwatch-vs-umami, data of Nov 2, 2026. Licence: CC BY 4.0.